CERRITOS, Calif., Jan. 18, 2006 (PRIMEZONE) -- Mass Connections(r), the nation's leader in retail marketing services, is hosting the 10th Annual "Connecting to the Consumer & Shopper" Conference in Long Beach, California. Held at the Long Beach Hyatt February 15-17 and open to the entire retail industry, "Connecting to the Consumer and Shopper" is another testament to the company's extensive investment in the retail industry's success.
Mass Connections' President and CEO Caroline Cotten Nakken: "Our 'Connecting to the Consumer & Shopper' Conference provides an excellent opportunity for leadership throughout the retail industry to meet and discuss the latest trends affecting our constantly-evolving market. It also allows these same leaders to hear retail experts share innovative and unique ideas that could potentially benefit their overall growth and presence with American consumers."
The conference includes a monumental event for Mass Connections - the second edition of "Touch America: The Consumer Connection" - which highlights an exhaustive independent study on retail marketing and what drives consumer behavior. Conference attendees will also be fortunate enough to view "Impulse," a Mass Connections-produced documentary about the techniques that motivate consumer purchases. The three-day conference will enjoy informative symposiums, panel forums, and small-group discussions on topics including multi-cultural marketing, branding, international shopping, collegiate retail education, and person-to-person business strategy.
Mass Connections' guests will enjoy impressive leadership perspectives from throughout the industry, including: Mitzi Short, VP of Multicultural Marketing and Strategic Initiatives for Pepsi-Cola North America; Doug J. Pursley, Director of Product Demonstrations for Sam's Club; Jim Ellis, Sr. Executive Director for Global Initiatives at the University of Southern California; Trudy Bourgeois, CEO/Founder of The Workforce Center for Excellence; Allan Noodle, Retired President of Ahold; Mark Hyland, VP of Weyerhaeuser.
Also on the conference agenda is an engaging panel forum on shopper marketing and accountability that includes Kellyanne Conway, CEO/President of the polling company, inc.; Bill Kies, Principal of Kies Consulting; and Ron Lunde, President/CEO of The Lunde Company.
Mass Connections completes the conference with breakout groups that include sessions that create a "Connection" of innovative ideas for participants. The "Connections" include the Wal-Mart connection, hosted by Glenn Habern, EVP of New Business at Wal-Mart, University Connection, facilitated by top Food Retail Professors, and the Coaching Connection, hosted by personal business expert Trudy Bourgeois.
To register for Mass Connections' 10th Annual "Connecting to the Consumer & Shopper" Conference, visit https://connect2consumer.com/site.html and register today.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in retail marketing services, MC is positioned to respond to the industry's need for efficient and accountable execution. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow Mass Connections to provide the fullest benefit of the shopper marketing experience to both retailers and consumer product group companies. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.