The Plasencia Group Expands Sun Hospitality Advisors Division With San Francisco Office

Combines a "Full Service Approach to Marketing Limited Service and Mid-Market Hotels"

SAN FRANCISCO, Jan. 23, 2006 (PRIMEZONE) -- The Plasencia Group, Inc., the leading national hospitality transaction and consulting services firm representing owners of hotels, resorts, and golf courses, has expanded its Sun Hospitality Advisors division capabilities on the West Coast with an office in San Francisco. Scott Griemsmann has been appointed Vice President, Western Region of the expanding Sun Hospitality division and will be based in San Francisco. Mr. Griemsmann joins the team after successfully operating his own boutique lodging transactions firm.

"Scott's entrepreneurial background, tenacity and proven dedication to client service makes him the perfect addition for the growing volume of engagements Sun Hospitality expects to be doing on the West Coast," said Bernie Murphy, Managing Director of Sun Hospitality Advisors and a Vice President of The Plasencia Group. "He has developed an enviable base of contacts within the hospitality investment community over the past several years. This depth of access will serve his disposition clients extremely well in the coming years," Murphy added.

"We are pleased to be expanding Sun Hospitality on the West Coast, said Lou Plasencia, President and CEO of The Plasencia Group, Inc. "Our clients suggested that we should expand our proven approach to the mid-market lodging segment in this region of the country and we are delivering. Given investor appetite for select service assets, we'll be busy from the get-go."

Mr. Murphy noted that additional regional divisions are likely to be expanded in the coming months, in the East and Midwest. Each Sun Hospitality office is overseen by a tenured Managing Director and employs seasoned hospitality industry professionals.

About Sun Hospitality Advisors

Sun Hospitality Advisors, a division of The Plasencia Group, Inc., specializes in marketing limited service and mid-market hotels throughout the United States. Combining The Plasencia Group's proven marketing processes and its access to key industry decision makers, Sun Hospitality provides unparalleled value and service to its clients. For more information on Sun's West Coast region, please contact Bernie Murphy, at 760.635.0099, or Scott Griemsmann at 415.771.4160,

About The Plasencia Group, Inc.

Founded in 1993, The Plasencia Group ( is the leading hospitality transaction and consulting services firm representing owners of hotels, resorts, and golf courses, with regional offices in Tampa, Chicago, Hartford, Houston, Dallas, Austin, Little Rock, and San Diego. In conjunction with its affiliates, Regent Street for luxury properties and Sun Hospitality Advisors for limited service properties, The Plasencia Group has provided personalized, valued-added investment opportunities and services to clients such as CIGNA, Host Marriott Corporation, MeriStar Hospitality Corporation and Metropolitan Life Insurance Company. The Plasencia Group offers a full range of value-added solutions, including transactions, property valuation analysis, financial and strategic planning, asset management and disposition, and proprietary industry research.


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