FSBO Media Holdings, Inc. and Centale, Inc. Enter Into Joint Marketing Agreement

Centale Introduces its Compliance Professional 'COMPRO' Via FSBO Web TV's 'Video-Spectus', Which Will be Featured on AlphaTradeFN.com's Financial News Network


FORT LAUDERDALE, Fla., Feb. 16, 2006 (PRIMEZONE) -- Centale, Inc. (OTCBB:CNTL) www.centale.com and FSBO Media Holdings, Inc. (Pink Sheets:FSMH) www.fsbowebtv.com have entered into a joint marketing and agency agreement to promote Centale's Compliance Professional, 'COMPRO'.

Juan C. Ferreira, Centale's President and COO said, "We believe that FSBO Web TV's Video-Spectus puts a face on our company and our revolutionary technology, 'COMPRO'. Our COMPRO is designed to educate and inform investors through a commercial-like presentation that answers the questions most vital to investor inquiry and decision making tasks." He also commented, "Communications will be available on a 24/7 basis direct to the end-user's desktop, assuring that all company information is delivered in the form the company desires without compromise by broker, PR firm or middleman. The COMPRO provides the public company total control of its communication effort while reducing the cost of market awareness and liquidity initiatives."

Bob Pianka, FSBO Web TV's President added, "Our marketing agreement with Centale via our Video-Spectus(tm) puts Centale's message right on the home page of the very popular financial news web site AlphaTradeFN.com. This is a giant step for our company in getting our message out to the consumer and investor alike through our Video-Spectus." Click Here for a demonstration: www.fsbowebtv.com/ir

FSBO Web TV recently announced its marketing alliance with AlphaTradeFN.com, www.alphatradefn.com, and FortuneMarket.net, www.fortunemarket.net, which are leading providers of investor information and services. AlphaTradeFN.com is featuring the Video-Spectus(tm) on its home page where thousands of visitors view featured companies everyday.

About FSBO Web TV

FSBO Web TV's production facilities include state-of-the-art virtual set technology, which allows the multi-million dollar studio look at a fraction of the price. Dynamic tracking shots and corporate or hi-tech settings are the norm, not add-ons. FSBO Web TV has created a new marketing concept with the introduction of "Video-Spectus(tm)" The Video-Spectus(tm) provides a unique advertisement and informational presentation platform which gives our clients the look and feel of television commercials.

About FSBO Media Holdings, Inc.

FSBO Media Holdings, Inc. intends to model its real estate brokerage business after the discount stock brokerage businesses that revolutionized their industry such as E-Trade, Charles Schwab & Co., T. Rowe, and many other popular consumer accepted services that have provided the "Self Help Directed" methods of buying, selling and making investment decisions on their own without paying high commissions. The Company is unaware of any other publicly traded companies focused exclusively on this emerging market.

Additionally, FSBO Media Holdings, Inc. utilizes conventional forms of media advertisement such as Internet, TV, print and radio. Other service providers will be able to advertise services and products through the FSBO Media Holdings network of affiliates. FSBO Media Holdings, Inc. will also seek to acquire other businesses related to the real estate industry as well as other providers of media content.

Forward-Looking Statements: This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Centale only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Factors which could cause or contribute to such differences include, but are not limited to, factors detailed in the Company's Securities and Exchange Commission filings; economic downturns affecting the operations of the Company, and the need for adequate financing to achieve the new strategic plans and to complete management's overall plans and objectives. Centale undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Centale, reference is made to Centale's reports filed from time to time with the Securities and Exchange Commission.


            

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