HOUSTON, Feb. 27, 2006 (PRIMEZONE) -- M Power Entertainment Inc. (OTCBB:MPWE) is pursuing a technology initiative, project name "Doorways," a media-rich advanced lifestyle information/entertainment portal that will seamlessly blend proprietary search technology, e-commerce, and immediate "real time" two-way communication between users and vendors to help people live life to the fullest. The initiative's unique technology will seek out and return context-relevant information by methods not readily available through current search mechanisms.
"Doorways" will offer "real time" interaction with subscribing vendors who will provide expert guidance, assistance, and support to anyone seeking help -- whether it's for home improvement, gardening, car repair, sports or numerous other popular lifestyle avocations.
Gary Kimmons, CEO of M Power Entertainment, said, "Our vision for 'Doorways' is to create a rich, interactive experience for our users and vendors that simplifies and complements the lifestyle of its end-users. 'Doorways' will combine unique search technology and 'live' person-to-person interaction to facilitate commerce, answer questions and satisfy a wide range of information, entertainment, shopping and home improvement needs. Our revenue model is innovative in that the end-user will access this exciting portal for free, while vendors will follow a subscription-based, revenue sharing arrangement. It is really a win-win situation for everyone."
"Doorways" will work as follows: A user needs specific information to solve a problem, such as a broken hot water heater. He will access the "Doorways" portal and choose the specific area relevant to his need, the Home Improvement lifestyle area. Once in the area, the user can communicate with subject matter experts representing home improvement product and service vendors who can assist them by offering diagnostic and repair advice and/or suggesting local vendors for parts or a complete replacement. "Doorways" is also intended to become an e-commerce channel for participating vendors of products that are important and relevant to the needs and interests of consumers.
"Doorways" will have a variety of possible benefits for both the user and participating businesses.
For the user, "Doorways:"
-- Serves as a user-friendly environment for today's visually-
oriented surfers, emphasizing a sense of personalized "human"
connectivity, simplicity of interaction, ease of information
access and unprecedented availability of experts who can help
solve consumer problems.
-- Offers surfers context-relevant information previously
unavailable through current search mechanisms; surfers are
offered new perspectives about lifestyles they would never
have thought to ask about.
-- Provides consumers with context-specific expertise for solving
practical daily problems related to health, the home, family,
etc.
-- Serves as a resource for lifestyle education and personal
improvement.
For participating businesses, "Doorways:"
-- Offers emerging companies an opportunity to compete with the
market-share leaders in their industry, and grow their revenues
without an enormous investment in physical infrastructure.
-- Offers market-share leaders a unique, affordable opportunity to
attract additional new customers and more importantly, an avenue
to cement a long-term relationship with existing customers by
making services available 24/7/365.
-- Serves as a new platform for business commerce, delivering
targeted "gold nugget" prospects (consumers) to vendors. Offers
vendors a forum for demonstrating credibility and an avenue for
closing the prospective customer.
-- Provides a rich environment for customer relationship management
and targeted marketing. Creates an avenue for personalized
engagement and relationship building.
About M Power Entertainment
For more information on M Power Entertainment and/or the "Doorways" initiative, please visit the corporate website at www.mpe.us.com.
Safe Harbor
Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.