USN Retains 5W Public Relations Los Angeles as Agency of Record for its 'Ultimate Shopping Network' -- the Leading Luxury Goods Home Shopping Broadcaster


LOS ANGELES, April 5, 2006 (PRIMEZONE) -- USN Corporation (OTCBB:USNR) ("USN"), owner of the "Ultimate Shopping Network," announced today it has retained 5W Public Relations Los Angeles, the West Coast office of the fastest growing PR agency in the U.S., to provide strategic public relations counsel, media relations and lifestyle marketing for its rapidly expanding home shopping network. 5W Public Relations is an award winning public relations firm headquartered in New York City, with an office in Los Angeles. USN's Ultimate Shopping Network is a premier retail seller of consumer products through broadcast, cable and satellite television.

Reaching over 30 million aggregated U.S. households, the Ultimate Shopping Network sells upscale consumer products direct to the customer at value prices on DIRECTV Channel 345, Dish Network channel 223, and various cable and broadcast outlets. The Ultimate Shopping Network's 24/7 programming offers television's most luxurious shopping experience and the network is a rapidly growing player in the $154 billion a year television commerce industry, with a focus on high-end jewelry, diamonds, coins and watches.

"We chose 5W because of their track record of delivering home run results from a media relations standpoint and their laser-sharp focus on what is most important in generating broad awareness for their clients," said Mark Miller, CEO of USN. "We look to them to expand our presence in both consumer and business media and position USN as the preeminent TV luxury retailer."

5W Los Angeles will manage the day-to-day consumer and business PR needs of USN's Ultimate Shopping Network and will also work with the company to establish strategic relationships with outside business partners and target influencers in entertainment. 5W will also assist in developing specific campaigns focused around new product offerings, partnerships and business news.

"We are thrilled to be named agency of record for USN and look forward to being a vital part of their growth over the coming months and years," said Katy Saeger, Senior Vice President/General Manager of 5W Public Relations Los Angeles. "USN provides a dynamic shopping experience by offering high quality products at affordable luxury prices and we are eager to catapult them to even greater levels of awareness among consumers and business partners."

ABOUT USN

USN's wholly owned Ultimate Shopping Network is quickly becoming the luxury brand in television shopping. USN has positioned itself as television shopping's version of high-end retailing with a dedication to service, quality, integrity and luxury. Today, the Ultimate Shopping Network is broadcast to more than 30 million aggregated U.S. households on DIRECTV Channel 345, Dish Network 223, and various cable and broadcast outlets. The company also has an Internet shopping site, http://www.shopusn.com/, which offers customers many of the same upscale products seen by viewers on the network at very competitive price points.

ABOUT 5W PUBLIC RELATIONS

Headquartered in New York, with an office in Los Angeles, 5W Public Relations (www.5wpr.com), the nation's fastest growing independent PR firm for 2005 and 2004, maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, Investor Relations, event management and public affairs. Described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One," 5W's culture is aggressive, energetic, fast-paced and focused. The Company boasts a diversified client roster second to none, including: Fortune 100 mainstay EDS, Evian Bottled Water, (Deepak) Chopra Center, NICE Systems, VeriSign, McDonald's Corporation, the 5th largest Internet travel agency, OneTravel, operating under the name Cheapseats.com, 530-store retail chain United Retail Group/Avenue Stores, Seagram's Coolers, Benny Hinn Ministries, The Pritkin Longevity Center & Spa, celebrities including NBA Star Jalen Rose, Lil' Kim, Ice Cube, Ciara, Nick Cannon and producer Scott Storch, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions. The agency was named "Boutique Agency of The Year" by a leading PR Trade Magazine.

Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the company's existing network will be implemented or accomplished, are forward- looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Additionally, forward-looking statements are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward- looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.


            

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