Unique Pizza and Subs Strengthens Brand Potential With Trademark Application of Positioning Line


PITTSBURGH, May 12, 2006 (PRIMEZONE) -- Unique Pizza and Subs Corporation (Pink Sheets:UPZS) a Delaware Corporation, has taken a significant step to establish its brand nationally. Trademark applications have been filed for Unique Pizza and Subs' signature line "Anything But Ordinary." The line appears in marketing and promotional materials being used nationwide. The line was developed as part of the Delaware Corporation's bold effort to position itself as one of the industry's most successful concepts.

James Vowler, President and CEO of Unique Pizza and Subs, stated, "We are aggressively marketing our franchise as standing alone in terms of quality product, exceptional value through our generous portions and expanded selection of menu items that are, well, anything but ordinary." The company is finding the competitive climate to be favorable for their concept in preliminary research done in new markets slated for opening this summer: Austin, TX, Atlanta, GA, Boston, MA, Milwaukee, WI, Norfolk, VA, and Pittsburgh, PA.

Unique Pizza and Subs Corporation is taking the steps stated by Mr. Vowler to differentiate themselves from any competitor. They intend to trademark many of their unique products and services to enhance the awareness of consumers and potential franchisees. By demonstrating that their company far exceeds the quality and value of competitors, it will allow them to acquire market share at a rapid rate and continue strong growth already underway.

About Unique Pizza and Subs Corporation, a Delaware Corporation

Unique Pizza and Subs Corporation currently is a startup/development stage company. Jim Vowler, President and CEO, completed four years of research before opening his first pizza restaurant in Millvale, PA and then spent the next eleven years refining every aspect of the pizza business and was responsible for opening more than 20 locations under the name Unique Pizza Factory Corporation. Mr. Vowler's pizzas were the official pizza of the Pittsburgh Penguins and won numerous awards for taste and quality. Calling on this experience, Mr. Vowler has assembled an experienced management team to further develop the company's unique, quality products and business model that is well-positioned for rapid growth.

The Unique Pizza and Subs logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2466

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.



            

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