BOULDER, Colo., June 1, 2006 (PRIMEZONE) -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced record-breaking association growth with the addition of more than 100 new global members within the last six months. The growth continues to help reinforce the growing global interest in the mobile channel by brands and content providers.
"The continued growth and expansion of the MMA is a direct reflection of the market success and rapid adoption of marketing via the mobile channel," said Laura Marriott, executive director of the MMA. "Brands of all sizes are recognizing that mobile provides the long sought after promise of creating and fostering a one-to-one dialog with consumers. Our membership reflects the leaders in the mobile marketing space who are working together to develop best practices, guidelines and standards for which our industry follows."
"We have only just begun to see the impact of Mobile Marketing worldwide," said Will Hodgman, CEO, M:Metrics. "Under the MMA's sage guidance, I have no doubt marketers will soon realize the potential of the world's largest, most personal medium, which today has a larger audience than our favorite TV programs like Oprah!"
From Nov. 2005 to May 2006, the MMA gained new members which include brands, carriers, agencies, publishers and more, representing over 22 countries. The MMA is the premier industry trade association that strives to stimulate the growth of mobile marketing world-wide. For information on the MMA, please visit www.mmaglobal.com
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States. For more information, please visit www.mmaglobal.com
The Mobile Marketing Association logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2339
New Members
- 12snap, a NeoMedia - 3Oh!5 Creative - 4INFO, Inc.
Technologies Company
- AccuWeather, Inc. - Airwide Solutions - Alltel
- Arbinet - Arc Worldwide Turkey - AT&T Inc.
- A-Tono - BANGO - CBS Corp.
- Chapell & Associates - Cielo Group, Inc. - Cognima Ltd
- Conde Net, Conde Nast - Conduit Enterprises - Connect 1.2.1
Limited
- Connectid, LLC - DADAmobile Inc. - Dennis Digital
- Deutsche Post AG - Dom.info e.K. - DUPONT (E.I. du
Pont Nemours & Co.)
- Envio Networks, Inc. - Euro RSCG - Everypoint, Inc.
- eWingz Systems Inc. - Executive Resource - Fair Isaac
Group, Inc. Corporation
- Figen Yazilim Evi - Gavitec, a NeoMedia - Greystripe
Tic. Ltd. Sti. Technologies Company Incorporated
(Figensoft)
- Guthy Renker - Hera Ventures and - Hip Cricket, a
Investments NeoMedia
Technologies
Company
- House of Blues - iCrossing - Innofone.com, Inc.
Entertainment
- JivJiv Corporation - Kajeet, Inc. - Kameleon Mobile
Technologies
- Lavalife Mobile, a - Lexus Entertainment - Limbo, Inc.
division of Lavalife Ltd.
Corp.
- Limelife, Inc. - MediaFLO USA, Inc. - Medio Systems Inc.
- Meteor Worldwide, LLC - mFoundry - Mobile Accord, Inc.
- Mobile Lifestyles, - Mobile Lingo LLC - Mobilera Bilisim
Inc. ve Iletisim
Teknolojileri
Tic. A.S.
(Mobilera)
- Mobilitec, Inc. - MobiTV, Inc. - Mobot, a NeoMedia
Technologies
Company
- Montavo, Inc. - MOVO Mobile, LLC - mSmart
- mTLD Top Level - mxFocus - Nellymoser
Domain, LLC (.mobi)
- Netpia.com, Inc. - New Motion Inc. - New York Times
Company
- NMS Communications - Oneupweb - PaperClick, a
NeoMedia
Technologies
Company
- Pharos Consulting - Pidom BV - Plus SMS Limited
- QMobile Inc. - Remote Knowledge Inc. - Rhythm NewMedia
- Ringtone Technologies - Sensei, Inc. - Silverpop
- SmartReply, Inc. - SMS.AC, Inc. - Sponge, a NeoMedia
Technologies
Company
- Telescope, Inc. - The Coca-Cola Company - The Hyperfactory
- The Kaufman Media - Thumbplay Inc. - ThunderHouse LLC
Group
- T-Mobile USA - TMP Directional - txtGroups Inc.
Marketing
- Univision Online, Inc. - U Turn Media Group - VEGAS.com
- Verve Wireless, Inc. - XCellaSave, Inc. - Yankee Group
- Yapture - Zondervan