360 Global Wine Co. Retains Services of IR Firm to Facilitate Investor Awareness

Management Provides Revenue Guidance

Napa, California, UNITED STATES

SONOMA, Calif., June 12, 2006 (PRIMEZONE) -- 360 Global Wine Company (OTCBB:TSIX), a diversified marketer and distributor of wines and wine-related products, has today announced that it has retained FOCUS Partners LLC, a New York based financial communications company.

CEO Jake Shapiro commented, "Now is the opportune time to increase our visibility within the financial community. We feel that the outlook for our business operations warrants a professional communications program. We have three main communications objectives: to provide the financial community with reliable information to accurately evaluate the Company, to build relationships with investors, analysts and brokers, and to enhance shareholder value. As a first step to achieving these goals, FOCUS Partners has developed an investor fact sheet for the Company, which is available in PDF form on our website (www.360wines.com ) or directly from FOCUS Partners.

"We chose FOCUS Partners due to their ability to help companies such as ours meet the highest communication standards. FOCUS Partners' experience, contacts and strategic guidance will increase the awareness of 360's growth prospects and inherent value. We look forward to keeping our shareholders and the financial community well informed of our progress, and ensuring that we maintain clear and constant lines of communication.

"We are happy to announce that our wine business outlook continues to be positive. 360 is currently launching a new wine brand, Cucina Viansa. The brand consists of a line of mid-priced wines, in the $12 -- $15 per bottle (and above) retail price range, including Cabernet Sauvignon, Chardonnay, Merlot, Pinot Grigio and Sangiovese, with targeted annualized sales by late 2006 of approximately 100,000 cases. Management's goal for 2007 is to more than double sales in the operation compared to sales in 2005.

About FOCUS Partners LLC

FOCUS Partners, www.focuspartners.com, is a financial communications and corporate advisory firm focused on providing emerging companies with timely and actionable guidance within the financial marketplace. FOCUS develops comprehensive investor relations strategies directed at the financial community to create and sustain shareholder value, broaden the existing investor base and manage expectations toward corporate developments.

About 360 Global Wine Company

360 Global Wine Company, based in Sonoma, California, is developing a diversified wine company. Management has invested in, and plans to consolidate, a number of small- and mid-sized wineries to build an efficient diversified operation with effective sales, marketing, and branding strength. The Company has acquired ownership interest in a prime wine property, developed a distribution network covering the U.S., significantly enhanced its management, and committed substantial resources to a dynamic brand-building campaign. During 2006, the Company is looking to expand and leverage its retail operations and build a significant wholesale operation serving restaurants and retail/liquor outlets.

If you would like to be added to the Company's e-mail list for press releases and updates, please send your e-mail address to ah@focuspartners.com. For further information, including a fact sheet on the company, please contact FOCUS Partners.

Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward looking statements, including "targeted annualized sales by late 2006 of approximately 100,000 cases," and "Management's goal for 2007 is to more than double sales in the operation compared to sales in 2005," involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the Company's operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the Company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the Company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, including those outlined in the Company's recent SEC filings, many of which are beyond the control of the Company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.


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