CHANDLER, Ariz., June 22, 2006 (PRIMEZONE) -- LifeLock CEO Todd Davis announced this afternoon that the nation's leader in identity theft prevention will partner with CoSIDA (College Sports Information Directors of America) to protect its members from the problems associated with ID theft. LifeLock will also serve as a major corporate sponsor for the organization through June of next year.
According to The Privacy Rights Clearinghouse, a non-profit group in San Diego, it's estimated that 100 million people's identities were compromised since mid-February 2005. Compromises within U.S. universities and colleges have been reported at an especially alarming rate during that same timeframe. More than 80 reported cases of lost personal information (50% of all reported losses) have come from universities and colleges throughout the U.S., affecting more than 4 million students, faculty, staff and alumni combined.
"Let's face it, members of CoSIDA and those working in association with this organization can benefit the most from our service," said Davis. "I've known many people in this industry and the last thing any of them could have afforded was time trying to correct problems stemming from identity theft. I applaud the organization leaders for taking this step to protect their members on and off campus. We look forward to a long relationship protecting everyone associated with CoSIDA."
LifeLock is the nation's first and only ID Theft Prevention Company that maintains active fraud alerts with the three major credit bureaus as well as ChexSystems. The LifeLock system makes personal information useless to everyone but the rightful owner. Every time someone attempts to open credit, change an address or make changes to bank accounts, LifeLock is there to ensure the right person is making the request.
Also unique to other products on the market, LifeLock removes a member's name from solicitation lists and junk mail, eliminating a primary target of ID thieves - the pre-approved credit offer. Best of all, the LifeLock system is backed by a $1 million guarantee to completely fix any problems if a client was ever compromised.
"We are excited about CoSIDA's partnership with LifeLock," said Ed Carpenter, CoSIDA's Director of Marketing. "LifeLock provides an invaluable service in preventing identity theft, and we look forward to our members being protected against the many problems that stem from this major problem."
Founded in 1957, CoSIDA has grown from 102 members to over 2,000 members in the United States and Canada. The association is designed to help the SID at all levels, however it is the desire of the members to have the profession take its rightful place on the decision-making levels of college athletics. Everything done is geared to this objective.
The partnership will allow CoSIDA members and others associated with the organization to sign-up for the LifeLock service at a special discount by using the promotion code (CoSIDA) at www.LifeLock.com or by clicking the link on www.CoSIDA.com. LifeLock will be serving as a co-sponsor for the annual kick-off at the CoSIDA National Convention in Nashville this July, and Davis will provide insight to the ID Theft and preventing this crime.
The LifeLock logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2686