NEW YORK, July 19, 2006 (PRIMEZONE) -- Skins Inc. ("Skins") (OTCBB:SKNN), an emerging footwear company, is pleased to announce the appointment of Factory PR as its public relations firm of record. Factory will develop all consumer and press focused communications platforms, as well as other brand building initiatives.
Factory PR is a public relations, marketing and image management firm that builds brands in the fashion, accessory and lifestyle industries. Lead by Lauren Fisch and Mark Silver, Factory PR's clients have included Camper, Puma Bodywear, Eddie Bauer, DDC Lab, Donald J Pliner and 7 for all Mankind. Prior to opening Factory PR in 2000, Ms. Fisch was the PR Director for Diesel in the USA and also worked on the launch team of American Marie Claire. Mr. Silver was a senior publicist at Paul Wilmot Communications and Rogers and Cowen where he worked on fashion accounts such as Abercrombie & Fitch, Oscar de la Renta, Byblos Cerruti and John Bartlett.
"Appointing public relations firm Factory PR, with their broad and successful experience in working with fashion and lifestyle brands, aids us in creating a clear and succinct message and approach as we ready the company for our upcoming commercial launch," stated Mark Klein, President and CEO.
About Skins Inc.
Skins has created and is continuing to develop an innovative two-part, interchangeable footwear structure consisting of outer collapsible "Skins" and an inner orthopedic support section called the "Bone." The design allows consumers to purchase one inner section, the Bone, and numerous outer Skins, resulting in multiple style variations from the same pair of quality Bones, always with the same feel and fit no matter which Skin is being worn. Skins' objective is to create a new attire concept that allows and encourages consumers to frequently change their footwear, which would uniquely position the Skins concept between footwear and apparel.
Forward-Looking Statements
Statements in this news release that are not historical facts are forward- looking statements that are subject to risks and uncertainties. Words such as "expects", "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Actual results may differ materially from those currently anticipated due to a number of risks and uncertainties beyond the reasonable control of the Company. These risks and uncertainties include, without limitation, those detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission, and include, among others, its limited operating history; lack of profits from operations; uncertain ability to raise additional funds on acceptable terms or at all; ability to successfully design, manufacture and commercialize its proposed product; its reliance on one unproven and undeveloped product type; rapidly changing consumer demands for footwear products; unestablished brands; degree and nature of its competition; ability to employ and retain qualified employees; and limited trading market for its common stock.