360 Global Wine Company Hires The Investor Relations Group of New York

Napa, California, UNITED STATES

SONOMA, Calif., Aug. 8, 2006 (PRIMEZONE) -- 360 Global Wine Company (OTCBB:TSIX) has hired The Investor Relations Group, Inc. (IRG) to serve as its new corporate communications, investor relations and public relations company.

"The Investor Relations Group will play an integral role in ensuring 360 Global Wine reaches the investment community," said Jake Shapiro, Chief Executive Officer of 360 Global Wine Company. "We believe IRG will help us deliver our Company's messages effectively to institutional investors."

IRG will strive to increase investor and industry awareness of 360 Global Wine Company and its brands within the U.S. and world markets by introducing the Company and its management to pre-qualified fund managers and analysts, as well as to financial and industry media sources.

About 360 Global Wine Company

360 Global Wine Company is a California-based, diversified business positioning itself to take a leading role in the $25 billion wine industry. Management has acquired ownership interests in prime wine properties, developed a distribution network covering the U.S., and committed resources to a dynamic brand-building campaign. In 2006 the Company has been actively expanding and leveraging its retail operations to create a wholesale operation designed to serve the fine wine wants and needs of top restaurants and national retail/liquor outlets.

About The Investor Relations Group, Inc.

The Investor Relations Group, Inc. (IRG), founded in 1996, represents select publicly traded companies, with a unique specialization for assisting quality under-followed companies. IRG arranges one-on-one meetings for its portfolio companies with pre-qualified money managers, handling investment portfolios that range from $10 million to $10 billion+, selected from its proprietary contact base of more than 50,000 qualified fund managers with an investing history in small-cap stocks. IRG is a full-service corporate communications company that, among other related offerings, produces all client press releases, manages shareholder communications and acts as primary contact for the investing community. IRG also houses a full-service public relations arm that specializes in building awareness of its companies within the financial and trade media, as well as the public at large.

Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Securities Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements, including "targeted annualized sales by late 2006 of approximately 100,000 cases," and "Management's goal for 2007 is to more than double sales in the operation compared to sales in 2005," involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the Company's operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the Company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the Company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, including those outlined in the Company's recent SEC filings, many of which are beyond the control of the Company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.


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