360 Global Wine Company and Viansa Winery Appoint Ron Goss to Top Winemaking Position

Napa, California, UNITED STATES

SONOMA, Calif., Aug. 31, 2006 (PRIMEZONE) -- 360 Global Wine Company (OTCBB:TSIX), whose mission is to produce and deliver premium wine, gourmet food and exquisite events that center on the authentic wine country lifestyle, and its wholly owned Viansa Winery and Italian Marketplace, have appointed Ron Goss, a talented enologist and winemaker, as Director of Winemaking.

"Attracting a winemaker with the creativity, talent, and leadership that Ron brings to our company is exciting," said Jake Shapiro, CEO of 360 Global Wine Company. "Ron's background, managing and creating some of the most commercially successful wines in the United States, brings a skill set we are eager to incorporate."

Prior to joining Viansa, Mr. Goss had served as Premium Winemaker at Foster's Wine Estates, and as an Associate Winemaker at Beringer's. During his distinguished career, Goss has been responsible for all aspects of the winemaking process, from the coordination of cellar, bottling and vineyard activities, and supervision of wine made at outside plants, through new product development, and promotion of wine brands.

Said Goss, "I'm thrilled to be joining a winery that blends state-of-the-art California winemaking technology with classic Italian techniques, and which has a reputation for producing world-class Italian varietals and proprietary blends."

Mr. Goss added, "Viansa creates wines unlike any others available here or in Italy, and has become one of America's premier producers of Italian varietal wines. I look forward to helping take the excellent reputation of the fine family of wines housed under 360 Global Wine to the next level."

About 360 Global Wine Company

360 Global Wine Company (www.360wines.com), based in Sonoma, California, sells wines and wine-related products through direct sales channels and independent distributors to grocery stores, wine shops, and restaurants. A holding of 360 Global is Viansa Winery & Italian Marketplace (www.viansa.com), the 2006 Winner of "The Best Wine Country Experience in Napa and Sonoma Valleys," is a destination winery at the entrance to the Sonoma Valley Wine Country, created as a way to share with visitors from around the world the Italian heritage's love of good food and premium wine with exquisite events focusing on the authentic wine country lifestyle.

This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to the company's access to additional capital, competitive factors, the company's ability to consummate its acquisition strategy, consumer acceptance of the company's products, and dependence on key management.


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