PITTSBURGH, Pa., Sept. 21, 2006 (PRIMEZONE) -- Unique Pizza and Subs Corporation (Pink Sheets:UPZS), a Delaware Corporation, announces its newest franchisee Kevin Serrano, has purchased the franchise rights to five Unique Pizza and Subs. Mr. Serrano resides in San Diego, California. Site approvals for the first five locations will begin immediately with the first location scheduled to open by the end of November. Unique Pizza and Subs will use this development as the launching ground to expand throughout the West Coast, with commitments of Los Angeles, Ontario, Oceanside and Sacramento soon to follow. The first West Coast location will not only be operated as a high volume franchise location but it will also be utilized as a training facility for the entire southern region.
Kevin Serrano stated, "Back in May my mother and aunts had become substantial shareholders in Unique Pizza and Subs and asked for my opinion on this very unique franchise. After months of research and a trip to Pittsburgh I was so impressed with the company and their fantastic product I knew I had to bring this franchise back to the West Coast with me!"
William J. Vowler, GM and Vice President of Unique Pizza and Subs, stated, "We are extremely excited to start developing Unique Pizza and Subs on the West Coast; with our locations already open in Boston and Pittsburgh we will be one of just a few pizza franchises to have locations on both the East and West Coasts. We now have over 200 locations in 10 different states scheduled to open by the end of 2007, proving to our loyal shareholders and the entire investment community just how committed we are to build a strong share value."
According to James Vowler, CEO of Unique Pizza and Subs, investor sentiment and forecasts are showing a substantial increase, and remain resolutely positive on UPZS. Investors are anticipating the opening of many stores beginning Unique Pizza and Subs' nationwide expansion and re-evaluating the target price to higher levels. Target indicators on stocks are an aggregate of all the news, sentiment, and forecasts available on the company at a given moment in time, as perceived by investors. UPZS has been in a steady trading range the last few weeks and is poised to breakout as they have begun their grand openings in many new markets. Unique Pizza and Subs are currently in negotiations with potential franchisees in more new markets and now have a backlog of commitments which will be opening in the next twelve to eighteen months. As Unique Pizza and Subs continues to grow in new territories, the investment community should see a series of gap openings with each new market acquired. With this activity, UPZS will move past the speculation and begin creating long-term relationships with their investors.
About Unique Pizza and Subs Corporation, a Delaware Corporation
Since the beginning of its development stages back in 1991, Unique Pizza and Subs clearly has separated themselves from the other major pizza franchises. They needed to have more than just the best product in the industry; they needed a way to grow rapidly in any market. They noticed all the major pizza franchises were predominately located in only highly populated markets, leaving a tremendously large pizza eating population only serviced by independent pizza shops. Two of the main reasons the major pizza franchises do not locate in smaller markets is because of their inferior quality of their product compared to the local independents and their corporate ownership is not usually welcomed. To succeed in a smaller market, a pizza shop needs to have these key elements: a high quality and consistently made product (all of their recipes were designed to have the quality of a "mom and pop" pizza shop with the consistency of a major franchise), good, professional and friendly customer service (UPZS is the only publicly traded pizza franchise that will have all of its locations orders routed to their professionally staffed Customer Response Center), and an owner; that lives, works and pays taxes in that small market (all of the conversions of independent pizza shops into Unique Pizza and Subs will retain the same local ownership).
The Unique Pizza and Subs logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2466
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.