PITTSBURGH, Sept. 28, 2006 (PRIMEZONE) -- Unique Pizza and Subs Corporation (Pink Sheets:UPZS) a Delaware Corporation, continues their ongoing nationwide expansion with the opening of its newest franchise location in the rapidly growing market of Norfolk, Virginia. The franchisees, Steve and Debbie Hamm and Rick and Rayanne Trader, have opened their first of five locations in the highly visible Waterside complex on Norfolk's downtown waterfront. The Unique Pizza and Subs location opened on Friday, September 22nd and was met with a great deal of enthusiasm. The store represents another first for Unique Pizza and Subs as a food court location. Steve Hamm stated, "The overwhelming positive response to our opening has been very reinforcing. The Waterside complex is a growing area, and being in a city that hosts the nation's largest naval station is a real plus. We have had a tremendous amount of orders from the businesses in the complex, as they have become some of our most supportive customers. Once a few of the local radio stations had a chance to taste our signature 24-inch ten pound pizza, 'The Neighborhood,' they all gave very positive endorsements of Unique Pizza and Subs live on-the-air. We are excited about bringing the world's best pizza to the world's best people."
James Vowler, President/CEO of Unique Pizza and Subs, stated, "We are extremely happy with our franchisees in this market and the location they have chosen. This group has committed to open a total of five locations and we have no doubt with their unwavering determination to succeed and with our strong support and superior product, the customers of Norfolk will soon join our longtime loyal customers of Boston and Pittsburgh as Unique Pizza and Subs customers for life. We will begin immediately to implement our proven strategy to convert existing independent pizza restaurants into Unique Pizza and Subs throughout the Virginia and North Carolina markets."
This represents the next of several new locations to be opened before the end of the year for Unique Pizza and Subs. New locations are expected to open soon in Austin, Texas; Milwaukee, Wisconsin; Charlotte, North Carolina and Western Pennsylvania. In addition Unique Pizza and Subs is preparing to open franchises in Atlanta, Georgia; Detroit, Michigan; Las Vegas, Nevada; and Ontario, California this fall. Unique Pizza and Subs is also in negotiations for: Houston, Texas; San Diego, California; Sacramento, California; western Ohio and Baton Rouge, Louisiana.
About Unique Pizza and Subs Corporation, a Delaware Corporation
Since the beginning of its development stages back in 1991 Unique Pizza and Subs clearly has separated themselves from the other major pizza franchises. They needed to have more than just the best product in the industry; they needed a way to grow rapidly in any market. They noticed all the major pizza franchises were predominately located in only highly populated markets, leaving a tremendously large pizza eating population only serviced by independent pizza shops. Two of the main reasons the major pizza franchises do not locate in smaller markets is because of their inferior quality of their product compared to the local independents and their corporate ownership is not usually welcomed. To succeed in a smaller market, a pizza shop needs to have these key elements: a high quality and consistently made product (all of their recipes were designed to have the quality of a "mom and pop" pizza shop with the consistency of a major franchise), good, professional and friendly customer service (UPZS is the only publicly traded pizza franchise that will have all of its locations orders routed to their professionally staffed Customer Response Center), and an owner that lives, works and pays taxes in that small market (all of the conversions of independent pizza shops into Unique Pizza and Subs will retain the same local ownership).
The Unique Pizza and Subs logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2466
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.