360 Global Wine Appoints Joe Siler to be Midwest Regional Manager

New Position Created in Anticipation of National Launch of Its Wine Brand, Cucina Viansa

Napa, California, UNITED STATES

SONOMA, Calif., Oct. 4, 2006 (PRIMEZONE) -- 360 Global Wine Company (OTCBB:TSIX) has hired Joe Siler, 38, to be the Company's Midwest Regional Manager. The new position was created in anticipation of the national launch of 360's "Cucina Viansa" wine brand, produced at its wholly-owned vineyard, Viansa Winery and Italian Marketplace, in Sonoma, California.

"Joe is an innovative wine professional with a proven track record of success in sales and management, a record he built in the Midwest," said Jake Shapiro, Chief Executive Officer of 360 Global Wine Company. "We believe his experience and relationships will be an asset for us in this important market, one that includes the third largest city in the country."

Prior to joining 360, Mr. Siler was a divisional manager for W.J. Deutsch & Sons, an importer of fine wines from around the world. During his tenure there, he managed a network of 19 wholesalers producing 1.5 M cases for overall portfolio. He also played an integral part in the W.J. Deutsch sales force's first national blitz where his team exceeded a company goal of selling one million cases in one month. According to AC Nielsen, this achievement was the first of its kind in the industry.

Before his ascension to divisional manager, Joe served as Midwest Regional Manager for W.J. Deutsch for over six years, responsible for planning and implementation of all sales, trade, and customer marketing activities and exceeded the W.J. Deutsch brand growth and profitability goals. He was nominated in two consecutive fiscal years for Salesman of the Year (2004 and 2005) -- an honor he achieved in 2004.

Said Siler, "It is a privilege to be a part of the management team that Mr. Shapiro has put together at 360 Global Wine Company. The opportunity to manage the Midwest operations is a perfect fit and I am excited to contribute to the success and growth of 360."

About 360 Global Wine Company

360 Global Wine Company is a California-based, diversified business positioned to take a leading role in the $25 billion wine industry. Management has and is acquiring premier wine estates, developed a distribution network covering the U.S., and committed resources to a dynamic brand-building campaign. In 2006, the Company has been actively expanding and leveraging its retail operations to create a wholesale operation designed to effectively serve the fine wine wants and needs of top restaurants and national retail/liquor outlets.

This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to the company's access to additional capital, competitive factors, the company's ability to consummate its acquisition strategy, consumer acceptance of the company's products, and dependence on key management.


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