360 Global Wine Begins Strategic Launch of Cucina Viansa Wine Brand

Launch Represents First Time Viansa Wine Has Been Sold to Retailers: Distributors Secured in New York, Indiana, Illinois, Arizona and Nevada

Napa, California, UNITED STATES

SONOMA, Calif., Oct. 5, 2006 (PRIMEZONE) -- 360 Global Wine Company (OTCBB:TSIX) has commenced a strategic launch of its Cucina Viansa wine brand by securing distributors across the United States. This represents the first time wine produced at Viansa Winery, in Sonoma, California, has been sold outside of the winery or their Tuscan wine club.

Four large distributors will commence selling Viansa for 360 Global immediately. The distributors include Charmer Sunbelt (New York and Illinois), Monarch Beverages (Indiana), QV Distributors (Arizona) and Johnson Brothers (Nevada). Additionally, Cucina Viansa will be sold in Kroegers Supermarkets in Indiana and Mr. Lees in Nevada, the largest independent chain store in Nevada.

The Company's goal is to be selling Viansa products in the top 20 markets that represent over 80% of the U.S. population. Until this launch, all of 360 Global's sales have been generated from visits to the Viansa Winery and its exclusive wine club.

"We run a successful winery with over one million visitors in the last three and a half years and one of the largest wine clubs in the country," said Jake Shapiro, Chief Executive Officer of 360 Global Wine Company. "With last year's Supreme Court decision allowing for interstate shipment of wine, and with the sale of wine outpacing that of liquor and beer, launching Cucina Viansa into select markets will allow us to capitalize on the growing market opportunity."

The news comes after the recent hiring of Joe Siler, formerly of W.J. Deustch (WJD) to be the Midwest Regional Manager for 360. Mr. Siler, who was divisional manager at WJD, was also responsible for making the Midwest region one of their most successful markets in the country.

About 360 Global Wine Company

360 Global Wine Company is a California-based, diversified business positioned to take a leading role in the $25 billion wine industry. Management has and is acquiring premier wine estates, and has developed a distribution network covering the U.S., and committed resources to a dynamic brand-building campaign. In 2006, the Company has been actively expanding and leveraging its retail operations to create a wholesale operation designed to effectively serve the fine wine wants and needs of top restaurants and national retail/liquor outlets.

This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to the company's access to additional capital, competitive factors, the company's ability to consummate its acquisition strategy, consumer acceptance of the company's products, and dependence on key management.


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