Mumble, Star of the Upcoming Comedy Adventure "Happy Feet," Tap Dances His Way Into Build-A-Bear Workshop(R)

ST. LOUIS, MO -- (MARKET WIRE) -- October 17, 2006 -- Build-A-Bear Workshop® is offering a new special friend that's both warm and frosty for the holiday season. He's the star of one of Hollywood's hottest upcoming movies, set in one of the coldest locations on earth. He's Mumble, the penguin hero of the new comedy adventure "Happy Feet," from Warner Bros. Pictures and Village Roadshow Pictures. The movie will be released in theaters nationwide on November 17, 2006.

Beginning November 9, 2006, Build-A-Bear Workshop Guests can make their very own Mumble ($22). He's a 16-inch Beary Limited™ edition Collectibear®, who comes with a light-up heart already inside; soft huggable black, white and gray fur; and a cheerful yellow bowtie. In addition, Build-A-Bear Workshop offers three eight-inch lil' friends inspired by "Happy Feet" stars Gloria, Lovelace and Ramon ($7 each or a set of three for $15). Mumble 4-in-1 sound ($3) and soundtrack ($12) also are available, as well as a complete line of clothing and accessories that are sold separately.

Mumble promises to be one of the brightest and most lovable stars of the holiday season as he sets off on an epic adventure to prove that by being true to yourself, you can make all the difference in the world. Mumble was born dancing to his own tune, and, with the help of an all-star voice cast and chart-topping musical artists, he'll be tapping his way into the hearts of moviegoers worldwide.

"We are thrilled to partner with Warner Bros. Consumer Products on behalf of the upcoming movie 'Happy Feet' to offer our Guests the opportunity to make their beary own Mumble this holiday season," said Maxine Clark, Build-A-Bear Workshop Founder and Chief Executive Bear. "Mumble will add a toe-tapping touch to our stores' interactive and creative process and is sure to become a collectible friend."

"The interactive experience of making your own furry companion, coupled with the high-quality merchandise featured at Build-A-Bear Workshop stores, is the perfect product partnership for 'Happy Feet,'" said Karen McTier, executive vice president of domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "Together with Build-A-Bear Workshop, we're looking forward to taking the film experience to a whole new level, offering kids and families endless opportunities for playtime fun with the memorable and lovable characters found in this amazing Antarctica world."

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 255 stores in the United States, Canada and the United Kingdom. The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made® stores, where Guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory, a U.K.-based stuffed animal retailer, and Amsbra, Ltd., the company's franchisee in the U.K., adding company-owned stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $362 million in fiscal 2005. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2Bmade.com.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About "Happy Feet"

In the great nation of Emperor Penguins, deep in Antarctica, you're nobody unless you can sing -- which is unfortunate for Mumble (ELIJAH WOOD), who is the worst singer in the world. He is born dancing to his own tune... tap dancing.

Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Kennedy Miller production, in association with Animal Logic Film. A George Miller film, "Happy Feet" features the voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman, Hugo Weaving and Anthony LaPaglia. The film is directed by George Miller, who also co-wrote the screenplay with John Collee, Judy Morris and Warren Coleman. The film is produced by Doug Mitchell, George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke, Dana Goldberg, and Bruce Berman executive producing.

TRADEMARKS

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