MINNEAPOLIS, MN -- (MARKET WIRE) -- October 18, 2006 -- In the news release, "7 Out of 10
Newlyweds' Bedrooms Has A Snorer," issued today by
Breathe Right, we are advised by the company that the second sentence of
the sixth paragraph should read "call 1-800-749-1894" rather than "call
1-800-749-1897" as originally issued. Complete corrected text follows.
7 Out of 10 Newlyweds' Bedrooms Has a Snorer
Breathe Right® Brand Vows to Help Couples "Love, Honor... and Sleep"
MINNEAPOLIS, MN -- October 18, 2006 -- For better or worse, for richer or
poorer, in restful nights and...snoring? For almost seven out of 10
newlywed couples (67 percent), one or the other partner snores, according
to a recent national survey of newlyweds*. Forty-three percent of snorers
and 42 percent of the bed partners of snorers said that snoring adds stress
to their relationship.
More than half (54 percent) of the newlyweds with a snoring partner
surveyed, attribute their sleepless nights to snoring. In fact, when asked
to identify what keeps them up at night, the only thing more likely than
snoring to cause sleep loss is stress (57 percent). They lose sleep to
snoring more than work and family issues combined.
And, snoring not only takes the bliss out of the bedroom. A poor nights
sleep "significantly" affects how six out of 10 (59 percent) of the
respondents function the next day, according to the survey.
Many newlyweds (40 percent) consider snoring a fact of life and have not
taken any measures to manage the problem. Among those who try to do
something about the problem, nudging, prodding or yelling (29 percent) is
the most common tactic. Only one in 10 wakes up the snorer and seven
percent of newlyweds leave their beds and sleep in another room.
"Love, Honor...and Sleep" Snoring Kit Offer
The Breathe Right® brand is coming to the rescue of sleep-deprived
couples and vows to bring harmony (and silence!) back to snore-filled
bedrooms. The line of Breathe Right snoring solutions, including NEW
Breathe Right Snore Relief™ throat rinse, can transform restless nights
into sleep-filled, peaceful nights.
To bring bliss back to the snore-filled bedrooms, the Breathe Right brand
is offering 1,000 "Love, Honor...and Sleep" snoring relief kits to couples
who suffer from snoring. To obtain your free kit, call 1-800-749-1894.
How Snoring Works
Snoring is a breathing problem. When you're awake, air flows freely
through breathing passages. But at night:
-- Nasal passages become restricted, and
-- Throat muscles relax
These factors make it harder for air to pass through. These two problems
cause snoring.
Snoring Solutions
Breathe Right products, the number-one pharmacist-recommended brand for
snoring problems, can address both sources of snoring. Try either Breathe
Right nasal strips or Breathe Right Snore Relief throat spray or new Snore
Relief throat rinse, or use a combination of strips and spray or rinse to
get maximum results.
Breathe Right products can help 85 percent of snorers get relief.
-- NEW Breathe Right Snore Relief throat rinse, the newest addition to
the product line-up, is clinically proven to reduce the loudness and
frequency of snoring. Snore Relief throat rinse lubricates throat tissues
to minimize vibrations and control the snoring sound.
-- Breathe Right Snore Relief throat spray lubricates throat tissues with
a blend of natural oils and is clinically proven to reduce the loudness and
frequency of snoring.
-- Drug free Breathe Right nasal strips use flexible "spring-like" bands
to gently lift open nasal passages so you can breathe through your nose and
close your mouth.
Look for Breathe Right products in the cough/cold aisle of local mass,
drug, club and grocery retailers.
Additional Survey Highlights
-- 39 percent of respondents have partners that snore, while 28 percent
of newlyweds admit to being snorers themselves;
-- 32 percent said they thought the elimination of snoring would somewhat
improve their relationship, while 9 percent said it would improve their
relationship quite a bit;
-- And, many newlyweds try to create a blissful bedroom by saying, "I
love you" every night (67 percent) and making sure they never go to bed
angry (42 percent).
Only 4 percent said that separate beds are good for their relationship,
which could spell trouble down the road for all those partners who have
problems sleeping next to their snoring spouses.
For more information about Breathe Right products, visit
www.breatheright.com.
*Source: Impulse Research Corporation's September 2006 survey was conducted
in order to assess attitudes and opinions about snoring among newlywed
couples. The survey was conducted online with a random sample of more than
500 newly married (married one year or less) men and women representing a
cross-section of couples married within the past year in the US.
About CNS, INC.
CNS, based in Minneapolis, designs and markets consugomer health care
products, including Breathe Right® nasal strips and FiberChoice®
dietary fiber supplements. The company focuses on products that address
important consumer needs within the aging well/self care market, including
better breathing and digestive health. Its common stock is listed on the
Nasdaq National Market under the ticker symbol (
NASDAQ:
CNXS). More
information about CNS and its products is available at
www.cns.com.