NEW YORK, Oct. 26, 2006 (PRIMEZONE) -- Redcats USA, a multi-channel home shopping leader specializing in apparel, lifestyle & domestics and sporting goods, officially revealed today that "Woman Within" has been selected as the new name for the Lane Bryant plus size clothing Catalog.
Woman Within is a familiar name to the customer, as it has been a successful plus size women's clothing and intimates catalog for the past fifteen years. This name embodies the spirit of our customer who already counts "Woman Within" among her favorite brands. Redcats USA confirmed that the customer recognized Woman Within as synonymous with comfort, good fit and suitable style, which made the selection of this name an ideal choice.
"The name Woman Within feminizes our offer, symbolizing inner awareness, the 'woman inside,' and reflects our understanding of her needs," said Stephanie Sobel, Executive Vice President of the Special Sizes Group for Redcats USA. "We are confident that Woman Within will continue to be a leader in direct brands for the plus size clothing market, and the team remains committed to providing the same product, the same quality, and the same excellent service that our customers have come to expect."
For many years, Redcats USA has been aware that as of October 2007, its licensing agreement will come to an end and Redcats USA will no longer be able to use the Lane Bryant Catalog name. To prepare for this milestone, significant resources have been dedicated to this initiative and solid plans laid to prepare for the transition to Woman Within. The transition will begin in late October 2006, when Redcats USA introduces the new name to the customer on the catalog and website, and continue throughout the next year.
"As we transition the first special sizes catalog of the USA to Woman Within, we want to assure our customers that the only thing changing is the name," said Eric Faintreny, Chairman and CEO of Redcats USA. "To ensure that the transition is seamless to our customer, we will keep our well-known tagline 'WE'VE GOT IT -- Comfort, Fit and Value for sizes 12W to 44W,' our same familiar models, and our same great proprietary brands. In addition, we will keep our mailing list, our catalog layout and designs, and our same dynamic team!"
About Redcats USA
Redcats USA, a multi-channel leader in men's and women's apparel and lifestyles home shopping, has nine well-known brands in its portfolio: Chadwick's, metrostyle(tm), Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome and BrylaneHome Kitchen.
Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats generated 4.4 billion euros of sales in 2005 with 17 brands in 26 countries and a staff of 20,000 associates. International sales account for 52% of the total. Redcats is a PPR Company. For any further information: www.redcats.com.