GREENSBURG, Pa., Oct. 26, 2006 (PRIMEZONE) -- MyContractor.com, Inc., a leading nationwide full-service home improvement and remodeling company, today announced marketing and business development expert, Rick Ladendorf, and award-winning home improvement industry journalist, Don Logay, have joined its experienced management team.
Rick Ladendorf is a seasoned marketing executive and veteran entrepreneur with over 20-years experience in business development, sales, marketing and Customer Retention Management (CRM). Since 1984, he has built numerous businesses, created and managed various multi-million dollar loyalty programs for many diverse industries and managed advertising and/or promotional campaigns for a number of "Fortune 500" brand companies, leading known retailers and top agencies coast-to-coast. His expertise involves customizing customer acquisition and retention programs with special emphasis on lead generation through integrated Web, Event-based and Digital Disc (CD/DVD) strategies.
His diverse background in various industries, his expertise in business development -- from concept and creation, through sales and operations to customer service -- and his entrepreneurial passion, combined with a flair for creativity and keen business sense, all have earned Rick Ladendorf a well-deserved, solid reputation for quality and excellence in the arena of top level marketing.
"I am pleased to be associated with a company like MyContractor.com... that has developed such exciting momentum... due to its strong and compelling value proposition for homeowners," notes Ladendorf. "I look forward to playing an integral role in its future growth and success."
Also joining the company to oversee media and public relations, Don Logay has over 30-years of writing, production and entertainment experience. As writer/producer/director, he provided scripts and on-site staging for live business theater and multi-media presentations for hundreds of "Fortune 500" corporate meetings in major convention cities all throughout the U.S., Hawaii, the Caribbean and worldwide at famed sites such as Zurich, Paris and London.
Logay also has 25-years as an experienced journalist and contributes articles for hundreds of publications of all types and size and is an award-winning home improvement writer. He was formerly Editor-in-Chief of three top national professional remodeling magazines, "Qualified Remodeler," "Remodeling World" and "Remodeling Contractor" (the latter two were purchased, merged and are now published as "Remodeling"). In 1982, he also created and produced the first five years of the original widely quoted "Annual Cost vs. Value Study" for residential remodeling investment and return (now owned, revised, updated and published annually by "Remodeling" magazine).
Today Logay writes the popular "On The House" radio tip-of-the-day series for homeowners, now in its ninth year and heard daily on hundreds of stations nationwide. The series won two first place "International Communicator Radio Awards" in 2002 for writing and creative concept. He has won numerous awards for film and excellence in Journalism and writes news-info articles for print on a wide variety of subjects, as well as TV infomercials, documentary videos and business books. Don Logay now will also handle media relations, public relations, press releases and/or editorials for MyContractor.com and will assist with numerous special events.
"Based on many years of covering and reporting on all aspects of the remodeling and home improvement industry... I must say, I am extremely impressed.... " Logay states. "First, by MyContractor.com's level commitment to its customers... and second, by the extreme dedication and professionalism of its people... at all levels... it creates an element of trust and confidence for homeowners that is certainly long overdue."
About MyContractor.com, Inc.
MyContractor.com, Inc., is a fast-growing nationwide full-service home improvement and remodeling company, founded by seasoned industry experts, created to make home improvement projects of any size and scope -- and the entire process of remodeling and/or renovation -- an easy, affordable and enjoyable experience. Currently, with a strong presence in California and Pennsylvania, the company provides a broad range of exterior and interior services -- from painting, coatings, siding, replacement windows and doors, rain ware, decks, sunrooms and patio enclosures to kitchen remodeling, bathroom renovation and complete room additions -- all featuring quality brand name products; bonded, licensed and experienced workmanship; "start-to-finish" personal project managers, and backed with an impressive roster of highly qualified, skilled craftsmen and an industry exclusive "Satisfaction Guarantee Money-Back Pledge" based on customer satisfaction with completed projects. For more information call 1-888-836-8989 or visit www.MyContractor.com.
Find out more about the publications, articles and companies noted:
"Qualified Remodeler" magazine -- www.qualifiedremodeler.com
"Remodeling" Magazine -- www.hanleywood.com/default.aspx?page=b2brm
"Remodeling Magazine" -- Annual "Cost vs. Value" Reports -- www.remodeling.hw.net/content/CvsV/CostvsValue.asp?articleID=211765&;
On The House/James & Morris Carey -- www.onthehouse.com