NEW YORK, Oct. 30, 2006 (PRIMEZONE) -- The Wall Street Journal grew its individually paid subscriptions -- the highest quality circulation and most important segment for advertisers -- by 9.2% year-over-year as reflected in the September 2006 Audit Bureau of Circulation FAS-FAX statement(1) to be officially released on October 30.
The Journal grew individually paid subscriptions despite increasing prices during this period. These latest figures represent the highest growth rate in individually paid subscriptions in more than 25 years.
The Journal's overall circulation will remain at approximately 1.7 million, which means that individually paid subscriptions have grown as a percent of overall circulation. Including qualified online subscriptions, the full ABC circulation for the Journal will be 2,043,235.
"It is remarkable that the print Journal is growing the individually paid category at a rate last seen in 1980, at a time before readers had so many new choices in media such as online," said L. Gordon Crovitz, executive vice president of Dow Jones & Company and publisher of The Wall Street Journal. "At a time when so many newspapers are losing individually paid subscribers, the Journal stands apart, delivering essential and highly differentiated content for our global community of business people and other leaders. This segment of our circulation remains the most desirable for our advertisers and the most profitable for Dow Jones. The Journal's unique strengths make me the most optimistic newspaper publisher in America."
This circulation improvement also contributed to an increase in Wall Street Journal readership of 7%, according to the 2006 Mendelsohn Affluent Head of Household Survey released in August.
(1) As filed with ABC for the six months ended September 30, 2006. Percentage calculations made by the Wall Street Journal based on data contained in ABC Publisher's Statements for the periods ended 1980-2006.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, the Journal seeks to help its readers succeed by providing essential and relevant information, presented accurately and fairly, from an authoritative and trusted source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.
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