New Avatar Technology Enables Affordable Lead Generation Solution for Small Businesses

NEW YORK, NY -- (MARKET WIRE) -- October 31, 2006 -- As the number of small business Web sites increase in numbers, small business owners continue to seek innovative solutions to monetize their online presence and grow business. A key to driving sales is online lead generation, but until now cost-effective solutions have not been available for businesses with smaller technology budgets.

SitePal (, a product that allows small business owners to create talking avatars for any web site, has introduced new features that include an innovative solution for online lead generation and customer conversion. By implementing one of SitePal's low-cost virtual salespeople, small business owners can now collect and store contact information from potential customers so that a real salesperson can follow-up and close sales.

In addition to lead generation, the technology is also helping to simplify online customer service through talking FAQ functionality and an upgrade to SitePal's artificial intelligence system. The new features further engage customers while driving overall retention and conversion rates.

"Small Businesses, like any business, are obsessed with getting new clients. With the avatars acting as front line salespeople and generating leads, SMBs are gaining a cost-effective way of generating sales leads. Site owners easily program the avatar to pitch the product to visitors and collect their contact information. The solution works wonders and is very affordable. Imagine coming into the office every morning and having the phone numbers of visitors who are interested in learning more about your product or service," said Adi Sideman, Founder and CEO, Oddcast Inc.

Customers can log on to to demo the technology and new features including:

--  Lead Generation Capture - Your personal business avatar collects and
    forwards customer information such as phone numbers and email addresses for
    sales follow-up.
--  Frequently Asked Questions (FAQs) - An interactive talking avatar that
    can answer FAQs using text-to-speech or recorded voice.
--  Artificial Intelligence (AI) - An upgrade of the existing AI feature
    allows users to type in free form questions that are answered by a
    customizable talking avatar. The new question input field is built into the
    SitePal player, does not require additional coding and comes pre-populated
    with 40,000 common questions and answers.
About SitePal

SitePal, developed and distributed by Oddcast (, allows small business owners to create speaking animated characters (avatars) for any web site. This innovative tool enriches the user experience, is cost-effective and is proven to increase sales and conversion rates. Over 6,500 customers worldwide use SitePal. For more information or to demo and purchase SitePal log on to or call 212-375-6290 x225.

Contact Information: MEDIA CONTACT: Michael Volpatt 415-994-8864