Contact Information: Contact: Ryan Zuk Sage Software (480) 368-3818 ryan.zuk@sage.com Shana Keith Porter Novelli (404) 995-4557 shana.keith@porternovelli.com
ACT! by Sage Integrated With Swiftpage Add-On Solution Helps Internet Marketing Company Convert More Prospects to Customers
ROI Rocket Using #1 Selling ACT! Contact and Customer Management Solution Integrated With Online E-mail System to Create Industry-Specific Marketing Campaigns
| Source: Sage Software
SCOTTSDALE, AZ -- (MARKET WIRE) -- November 2, 2006 -- Sage Software today announced that ROI
Rocket, a performance-based Internet affiliate marketing network, has
integrated the ACT! by Sage contact and customer management solution with
Swiftpage, an ACT! add-on solution that provides enhanced e-mail campaign
features. ROI Rocket is using prospect contact data organized in ACT! for
e-mail campaigns that are monitored with Swiftpage features, which return
statistics including click-through rates and lead rankings into the ACT!
database for ongoing marketing campaign analysis. ROI Rocket has
significantly increased its prospect-to-customer conversion rate and
revenue using this integrated solution.
ROI Rocket (www.roirocket.com) operates a pay-per-action network that
connects Internet advertisers with Web content publishers who are willing
to promote advertisers' offers for a pre-determined commission. ROI
Rocket's innovative tracking technologies and proprietary affiliate
management techniques identify valuable sales channels and track
promotional arrangements between more than 7,500 advertisers and publishers
in its network, ensuring that publishers are paid on a performance basis
per action or sale their sites generate for each participating advertiser.
"ACT! helps us segment our affiliate advertisers and publishers by industry
which has improved our ability to attract and do more business with these
organizations, who are our customers," explained Matt Frary, ROI Rocket CEO
and co-founder. "Using Swiftpage e-mail campaign features with ACT! allows
us to send a higher and more targeted frequency of Web banner advertising
offers to our affiliates. We can track who opens and reads the e-mails to
determine which of our offers will most likely be attractive to them in the
future. Deploying this system has significantly increased our revenue."
ROI Rocket uses the e-mail campaign segmentation data provided by Swiftpage
in ACT! to prioritize sales opportunities based on client interests. Sales
representatives use ACT! to track history of conversations with prospects
and customers as well as to convert leads to closed sales using opportunity
management features.
Swiftpage is the first online e-mail system for marketing and sales that is
fully integrated into ACT!. Users can send up to 100,000 e-mails at once
and are provided with detailed and graphical reporting at the contact level
including metrics such as who opened an e-mail, how many times they opened
an e-mail, which specific links were clicked on, etc. This data can be
viewed online as well as in ACT! where users can associate rankings with
leads.
"When ROI Rocket selected ACT! as their system of record, we were
immediately able to streamline and improve their e-mail marketing processes
by integrating Swiftpage functionality," said Dan Ogdon, marketing director
for Swiftpage. "ROI Rocket's online advertising market is consistently
seeing new competitors as barriers to entry in the online advertising
market are lowering. Swiftpage and ACT! are providing the company with a
technological advantage that allows it to efficiently keep in touch with
its customers on a regular and highly targeted basis."
About ACT!
ACT!, first introduced in 1987, is the number-one selling contact and
customer management solution and preferred choice of over 2.5 million
registered users and more than 35,000 corporate customers to organize,
access and manage their critical customer information. ACT! delivers
powerful contact and customer management capabilities with flexible
deployment and customization options to help individuals, selling
professionals and corporate workgroups improve productivity and increase
sales.
ACT! by Sage is part of Sage CRM Solutions, the only family of CRM products
designed specifically for the needs of small and mid-sized businesses that
also includes Sage CRM, SageCRM.com and Sage CRM SalesLogix. For more
details, visit www.sagecrmsolutions.com or call (888) 855-5222.
About Swiftpage
Swiftpage is from Summit 5, a software development company, whose founders
have a passion for changing the way people communicate. Swiftpage was
designed to make e-mail marketing one of the most cost-effective tools in a
company's arsenal, simple and accessible to individuals and organizations
of all types and sizes. Since its inception, Swiftpage has helped thousands
of for-profit and non-profit organizations create, send and track the
performance of e-mail campaigns. In addition to its other e-mail service
integrations, Swiftpage is the first server-based e-mail management system
to be fully integrated into ACT!, the leading contact and customer
management solution. For more information, visit www.swiftpage.com or call
(877) 228-8377.
About Sage Software
Sage Software supports the needs, challenges and dreams of more than 2.6
million small and mid-sized business customers in North America through
easy-to-use, scalable and customizable software and services. Our products
support accounting, operations, customer relationship management, human
resources, time tracking, merchant services and the specialized needs of
accounting practices and the construction, distribution, healthcare,
manufacturing, nonprofit and real estate industries. Sage Software is a
subsidiary of The Sage Group plc, a leading international supplier of
accounting and business management software solutions and related products
and services for small to mid-sized businesses. Formed in 1981, Sage was
floated on the London Stock Exchange in 1989 and the Group now has 5.0
million customers and employs over 10,500 people worldwide. For more
information, please visit the Web site at www.sagesoftware.com/moreinfo or
call (866) 308-2378.
© 2006 Sage Software SB, Inc. All rights reserved. The Sage Software logo
and the Sage Software product and service names mentioned herein are
registered trademarks or trademarks of Sage Software SB, Inc., or its
affiliated entities. All other trademarks are the property of their
respective owners.