Ultimate Electronics Signs Exclusive Agreement With Verizon Wireless

THORNTON, CO -- (MARKET WIRE) -- November 6, 2006 -- Ultimate Electronics, the leader in home and car entertainment, announces the company's exclusive agreement with Verizon Wireless, operator of the nation's most reliable wireless network. Beginning November 4, Ultimate Electronics will offer Verizon Wireless products and services exclusively in 29 of its 32 superstores throughout Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada and New Mexico.

"Ultimate Electronics has partnered with Verizon Wireless because it is nationally recognized as the best and most reliable wireless carrier in the industry," said Jim Pearse, Ultimate Electronics' senior vice president of merchandising. "This exclusive wireless agreement will further emphasize our commitment to enhancing the consumer electronics experience."

"We're pleased to be able to offer customers the convenience of shopping for Verizon Wireless products and services at Ultimate Electronics," said Jeff Mango, regional president for Verizon Wireless. "As an exclusive agent of Verizon Wireless, customers can also rely on the Ultimate Electronics sales staff for in-depth knowledge and expertise for their wireless voice and data needs."

Verizon Wireless is at the forefront of offering the latest handsets and other hand-held wireless devices. The recently released Chocolate® phone by LG is offered exclusively by Verizon Wireless. The phone allows users to download music and videos with Verizon Wireless' V CAST service, get turn-by-turn driving directions with VZ Navigator, and create and share photos with a built-in camera. Verizon Wireless also offers the Samsung SCH-a990, the only mobile phone with a 3.2 mega pixel camera. Ultimate Electronics will carry both of these handsets as well as a full suite of phones, PC cards, PDAs and accessories.

About Ultimate Electronics

Ultimate Electronics, a private consumer electronics company, is the leader in home and car entertainment. Based in Colorado for 38 years, the company has 32 superstores in nine states, including Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma. Ultimate Electronics provides the industry's most comprehensive selection of name brand consumer electronics with an emphasis on limited distribution, mid-to-upscale brands. With the industry's leading 60-day price and service guarantee, consumers take home peace of mind with every new purchase -- absolute satisfaction and assurance that customers never pay more is guaranteed. Superstores are complete with multiple home theater and audio demonstration rooms, as well as service-driven sales consultants that are knowledgeable and passionate about consumer electronics. To learn more visit www.ultimateelectronics.com.

About Verizon Wireless

Verizon Wireless owns and operates the nation's most reliable wireless network, serving 56.7 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE: VOD) and (LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

Contact Information: Media Contacts: Alison Fisker Ultimate Electronics (503) 546-7894 Email Contact Bob Kelley Verizon Wireless (303) 694-8990 Email Contact