Unique Pizza and Subs Adding Restaurateur Robert A. Fidler to Board of Directors


PITTSBURGH, Nov. 9, 2006 (PRIMEZONE) -- Unique Pizza and Subs Corp. (Pink Sheets:UPZS) a Delaware Corporation, has announced the planned addition of a highly successful stock trader and long-time restaurateur, Robert (Bob) A. Fidler, to its Board of Directors. Mr. Fidler's distinguished career has spanned over fifty years, and has included the development and growth of several nationwide franchises. Stated Mr. Fidler, "I have been very successful in the restaurant business all my life but my only connection with the pizza industry was as an investor. I was smart enough to be one of the original investors in California Pizza Kitchen, buying their stock for $0.40 per share, and I did very well with that investment. I feel the outlook for Unique is so strong I am committing to opening many high volume stores nationwide and I am honored to serve on the Board of Directors of such a high quality and fast growing franchise."

Unique Pizza and Subs President and CEO James C. Vowler stated, "Having someone of Bob's aptitude added to our Board of Directors is truly a landmark event for our company. I have had the pleasure to get to know Bob personally over the past few months. Going well beyond his impressive track record in the restaurant industry, Bob is a man of outstanding character and I feel he will be a huge asset for the growth of Unique Pizza and Subs nationwide. This is another strong message to our loyal shareholders that Unique Pizza and Subs is clearly on track with our growth objectives. We are proud to welcome Bob to our Board during this important time of growth and development for our company."

In addition to his experience in building successful restaurants, Mr. Fidler started his career working as a floor trader for many stock markets including the London Stock Exchange, which has helped to cultivate his success as an investor. Plans are underway for Mr. Fidler to actively develop locations on the West Coast, Las Vegas and Hawaii. Some of Mr. Fidler's achievements include: "Franchise Contractors," which has built over 500 fast food restaurants including numerous Del Taco's; opened various restaurants with friends and family including Nicky Blair's in Hollywood (1984-2002); several Cyrano's restaurants; multiple Baja Fresh locations; owns over 125 active race horses and 40+ more on ranches.

The investment community should recognize Mr. Fidler as a great addition to the Board of Directors as he brings a wealth of strategic and operational knowledge that will be a strong asset for Unique Pizza and Subs. UPZS management team and the Board of Directors will be calling on Mr. Fidler's strong background in marketing and over fifty years experience of owning and operating franchised restaurants to help continue moving forward in achieving their corporate goals. Mr. Fidler will be able to leverage an extensive network of industry contacts, management expertise, smart acquisitions and expand the market for Unique Pizza and Subs' quality products to achieve rapid asset growth, near-term cash flow, strong market interest and shareholder value. Mr. Fidler has been a long-time market investor and will make complete use of that expertise to elevate the value of UPZS while keeping the shareholders' best interest in mind.

About Unique Pizza and Subs Corporation, a Delaware Corporation

Since the beginning of its development stages back in 1991, Unique Pizza and Subs clearly has separated themselves from the other major pizza franchises. They needed to have more than just the best product in the industry; they needed a way to grow rapidly in any market. They noticed all the major pizza franchises were predominately located in only highly populated markets, leaving a tremendously large pizza eating population only serviced by independent pizza shops. Two of the main reasons the major pizza franchises do not locate in smaller markets is because of their inferior quality of their product compared to the local independents and their corporate ownership is not usually welcomed. To succeed in a smaller market, a pizza shop needs to have these key elements: a high quality and consistently made product (all of their recipes were designed to have the quality of a "mom and pop" pizza shop with the consistency of a major franchise), good, professional and friendly customer service (UPZS is the only publicly traded pizza franchise that will have all of its locations orders routed to their professionally staffed Customer Response Center), and an owner that lives, works and pays taxes in that small market (all of the conversions of independent pizza shops into Unique Pizza and Subs will retain the same local ownership).

The Unique Pizza and Subs logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2466

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.



            

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