Melrose Jewelers Launches Its Retail E-commerce Web site for Men's and Ladies' Pre-Owned Rolex Wristwatches at www.melrosejewelers.com

Melrose Jewelers Ends its Relationship with eBay and Launches its Own Web site for Men's and Ladies' Pre-owned Rolex President and Rolex Datejust Wristwatches at www.melrosejewelers.com and at Google Base


LOS ANGELES, Nov. 30, 2006 (PRIME NEWSWIRE) -- Melrose Jewelers, an online retailer of pre-owned genuine Rolex wristwatches at http://www.melrosejewelers.com, today announced its termination of its reselling relationship on eBay and the launch of its e-commerce Web site of men's and ladies' used Rolex watches including Rolex President and Rolex Datejust watches at www.melrosejewelers.com and on Google Base at http://base.google.com/base/search?authorid=1362943.

At http://www.melrosejewelers.com, customers can find Rolex wristwatches starting at $2300 with diamond dial and 1.0 carat diamond bezel with 40 round cut stones. Men's stainless steel or two-tone Rolex Datejust watches start at $2400, men's Rolex President watches start at $5000, ladies' Rolex Datejust watches start at $2300, and ladies' President watches start at $4800.

Melrose Jewelers intends to complement the jewelry store offerings of Blue Nile, Tiffany's, Zales and Amazon.com with Rolex wristwatches. Melrose Jewelers currently imports genuine used Rolex watches and supplies its used Rolex watches to over 100 brick and mortar retail jewelry stores nationwide.

Wholesale Sales Manager Daniel Ruthberg states, "We're witnessing a significant shift in consumer spending habits away from holiday-oriented products such as those found at The Sharper Image or RedEnvelope and to tangible jewelry such as diamond necklaces found at Tiffany's or watches found on our site http://www.melrosejewelers.com, as well as to fashionable accessories such as Coach handbags."

Ruthberg goes on to add, "Zales, Blue Nile and Rolex are going to post stellar sales over the next few years both because of this shift and because of the overall trend towards globalization for which these companies have a huge sourcing and distribution infrastructure. At www.melrosejewelers.com, we are simply trying to capitalize on a small, inevitable piece of this paradigm shift. We tested the markets in 2005 with nearly $2 million in sales on eBay and now are listing on Google while still maintaining our wholesale pre-owned Rolex business."

About Melrose Jewelers

Melrose Jewelers is an online retailer of wholesale-priced pre-owned -- used and refurbished -- Rolex wristwatches for men and ladies at http://www.melrosejewelers.com as well as Italian-made gold and pave diamond watchbands for Rolex President wristwatches.

Melrose Jewelers, via www.melrosejewelers.com, sells following men's models:



 Men's Stainless Steel Rolex Datejust 
 Men's 18K White Gold Stainless Rolex Datejust w 1.3 Carat Channel Set 
 Diamond Bezel 
 Men's Two 18KSS Rolex Datejust w 2T Rolex Jubilee Bracelet 
 Men's 18K Yellow Gold Rolex President Date w 1.0 Carat Beadset 
 Diamond Bezel 
 Men's 18K Yellow Gold Rolex Presidential Datejust w 1.0 Carat Beadset 
 Diamond Bezel 
 Men's 18K Rolex Day Date Rolex Presidential 
 Men's 18K Gold Rolex Day Date Super President 
 Men's 18K White Gold Rolex Day Date Presidential 
 Quickset Rolex Day Date President 
 Double Quickset Rolex Day Date Presidential 

Via www.melrosejewelers.com, Melrose Jewelers sells the following ladiesRolex watches:



 The Lady Stainless Steel Rolex Datejust w Oyster Band & .7 Carat 
 Beadset Diamond Bezel 
 The Ladies' 18kSS 2T Rolex Datejust w Silver Diamond Dial and White 
 Gold Diamond Bezel 
 The Lady Rolex Datejust 2T 18KSS w diamond bezel and Original Rolex 
 Jubilee Band 
 The Ladies 18K Gold Rolex Presidential with Yellow Gold Beadset 
 Diamond Bezel 
 The Lady Rolex President with Date, Genuine Mother of Pearl Diamond 
 Dial and Diamond Bezel 
 The Ladies Rolex Super President with Champagne Diamond Dial, Diamond 
 Bezel, Diamond Lugs and Pave Diamond Band 

Melrose Jewelers also sells aftermarket Italian-made Solid 18K White and Yellow Gold President Bands (Bracelets) for men's and ladies' Rolex Presidents and Datejusts and Pave Diamond Presidential Bands for the men's and ladies Presidentials at http://www.melrosejewelers.com

Melrose Jewelers is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff's Association. Melrose Jewelers is an independent importer and distributor of pre-owned Rolex watches and of 18k Diamond bands for Rolex Presidents. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA or Rolex International. All Rolex watches offered by Melrose Jewelers are pre-owned; no new Rolex watches are available from Melrose Jewelers. Rolex, Rolex President, Rolex Presidential and Rolex Datejust are trademarks of Rolex International.

The Melrose Jewelers logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3080


            

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