iMemories Releases '12 Tips for Home Movie Success' for the 2006 Holiday Season

Advice to Turn Home Movie Nightmares Into Enjoyable, Watchable Productions


SCOTTSDALE, Ariz., Dec. 13, 2006 (PRIME NEWSWIRE) -- Boring home video of Cousin Dan's trip to the Grand Canyon . . . tedious shots of Susie's first piano recital . . . shaky footage of a poorly lit 1970s Christmas . . . We've all suffered through terrible home movies.

To help families avoid common pitfalls and take better home movies, iMemories has released its "12 Tips for Home Movie Success" in time for the 2006 holiday season:



 1.  Invest in a good digital video camera and use digital tape. The
     new camcorders on the market are excellent and extremely
     affordable, often starting at $200. Buy a high definition video
     camera for the best quality, but be sure to use digital tape,
     not the hard drive. The reason is that if you're taking video
     on vacation, your hard drive will fill up and you won't have an
     easy way to offload the video.

 2.  Avoid zoom controls at all costs. Zooming in and out while
     shooting is extremely distracting to viewers. If you must
     zoom -- first put the camcorder on pause, zoom in, turn the
     camcorder on, and turn it off again when you switch to another
     scene.

 3.  Panning should be done in sloooow motion. New videographers
     are tempted to pan because they now have a 360-degree view of
     the room, rather than a limited still picture format. But they
     tend to pan much too quickly. If you must pan -- go at a pace
     10x slower than you think normal.

 4.  Eliminate 'shaky camera syndrome' -- treat your body like a
     tripod, and use two hands to keep the camcorder steady.
     Otherwise, your home movies will look as if you shot them during
     an earthquake.

 5.  Pay attention to lighting. Camcorders have a notoriously
     difficult time in poor lighting, so if you're taking a shot of
     the kids opening their Christmas presents in the early morning,
     turn on more lights. A common error is to shoot the Christmas
     tree against the living room window, without realizing until
     it's too late that the incoming light puts all subjects in
     silhouette.

 6.  Keep track of the audio track. You'll have good audio if you're
     never more than 2-3 feet away from your subject.  Help yourself
     out -- don't talk while you're shooting, as your voice will be
     much too loud for the microphone on the video camera, and get in
     closer to Grandma Mildred so you capture her voice perfectly.

 7.  Create a story. Set up what's called an "establishing shot"
     before you launch into the main activity. Show the family
     members arriving and coming up the walkway Christmas morning.
     Shoot your main footage, then end with a powerful "coda," such
     as the guests leaving or the kids sleeping peacefully in their
     beds after a long day.

 8.  Catch people in action. The beauty of video is that it adds two
     things that still pictures cannot:  motion and sound.  The best
     home videos show family members engaged in self-absorbing
     activity.  Save the artificial posing for the still camera.

 9.  Realize there can be too much of a good thing. Don't focus on
     any one activity or subject for more than 10 minutes. All you
     need of the kids opening presents is 30-60 seconds at most --
     viewing that simple short clip later will resurrect in your mind
     the entire morning. Capture the essence of the experience by
     filming in short bursts, rather than the fixed, unedited C-SPAN
     tripod approach.

 10. Remember the rule of "thirds." In Hollywood, cinematographers
     speak of "thirds," their method of dividing a screen into
     three vertical columns.  Rather than putting your subject dead
     center in your viewing screen every shot, mix it up. Have the
     subject in one of the left or right thirds.  This adds character
     and variety to your shots.

 11. Watch your home movies right away.   People often shoot video for
     several years without ever viewing it, thus replicating the same
     mistakes. If you watch your footage immediately, you can catch
     and correct your bad habits.

 12. Don't forget to share what you've shot. With the power of
     digital media in the form of DVDs and online video, now
     everyone can enjoy the footage, whether it's Uncle Bob in Boston
     or Aunt Cathy in California.  So make it memorable.

"While consumers have mastered the art of digital still photography, motion pictures and sound still represent a new concept to many," said Mark Rukavina, founder & CEO of iMemories. "With just a few changes, however, novice videographers can create a mini production that everyone will enjoy. And with the power of DVD and online video sharing, it's no longer relegated to viewing just on the family TV. Family members and friends anywhere can view it. With that level of exposure, now there's even more pressure to make it interesting!"

About iMemories

Based in Scottsdale, Ariz., iMemories is a leading Web 2.0 enterprise in the rapidly growing online video sharing market, giving consumers an easy way to preserve, enjoy and share the priceless moments they've captured over the years in home movie films, camcorder videotapes and photographs. The company's innovative, next generation services enable families to watch and share entire collections of full-length home movies in high fidelity streaming video via the Internet. For more information, visit www.imemories.com, call 1-480-767-2510 or email service@imemories.com.

iMemories name and iMemories mark are trademarks of iMemories, LLC. All other trademarks are the property of their respective owners.


            

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