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FLAVIA(R) Introduces an Intense Escape From the Darkness
On the Darkest Day of the Year, FLAVIA Launches Intense Dark Roast
| Source: FLAVIA
WEST CHESTER, PA -- (MARKET WIRE) -- December 21, 2006 -- FLAVIA®, the pioneers of single-serve,
brew-by-pack beverage systems, today announces the introduction of its
newest gourmet coffee, Intense Dark Roast, which features Exotic Southeast
Asian beans that are super-dark roasted to create an intense punch that
rivals coffee from your corner café. This new cup of joe is ideal for
providing a much needed energy boost on the darkest day of the year.
FLAVIA set the standard for single-cup technology and now has broken the
mold once again with this latest drink. Previously, the strength of FLAVIA
coffees was measured on a scale of 1 to 5+. Intense Dark Roast scores a
solid 7. Bold and smoky, with notes of rich chocolate, Intense Dark Roast
is equally enjoyable alone as when combined with Creamy Topping to create a
FLAVIA cappuccino or with FLAVIA Milky Way Swirl to make an indulgent
FLAVIA Milky Way Swirl Latte. As with all FLAVIA filterpacks, Intense Dark
Roast can be mixed and matched to create the perfect drink any time of day.
"FLAVIA offers the largest variety of café-quality drinks that consumers
crave, with the convenience of making these at home or in the workplace for
a fraction of the cost," said Rod Ofte, General Manager for FLAVIA. "The
introduction of Intense Dark Roast enhances our robust selection of drinks
and gives people the ability to have, in their homes and workplaces, coffee
with the bold taste they could only get by waiting in line at a coffee
shop."
The FLAVIA Fusion drinks station, which features a sleek design and
state-of-the-art technology, gives people the ability to create over 30
single-serving drinks, including gourmet coffees, fresh leaf teas,
wellbeing options and heavenly indulgent creations such as cappuccinos,
mochaccinos, Milky Way lattes and chai lattes, all at the touch of a
button. Unlike messy coffee and tea pots, FLAVIA is the only single-serve
beverage system that brews direct and pure from a "filterpack" to cup,
guaranteeing no crossover of flavor from the previous drink. In addition,
FLAVIA drinks stations require no cleaning between drinks and give
consumers total convenience in both their homes and workplaces.
Intense Dark Roast is offered at myflavia.com in quantities of 20
filterpacks for $9.69 or 100 for $45.95. The FLAVIA Fusion drinks station
is available in ice blue, red or black and retails for $129.95, which
includes a medley of 18 drinks. It is available direct at
myflavia.com, Macy's, Bloomingdale's, Linens 'n Things and Sharper Image
stores nationwide and on Amazon.com. FLAVIA drinks stations for the
workplace are available through authorized FLAVIA distributors. For a free
office demonstration, visit myflavia.com and click on "Free Trial."
About FLAVIA®
FLAVIA® has been satisfying the individual tastes of coffee and tea
drinkers for over 20 years (first brewer launched in 1984). FLAVIA was the
first to introduce the Brew-by-Pack drink system to the home and office,
and has the only single cup system with authentic cappuccino, mochaccino
and chai latte. The FLAVIA filterpack technology is the only system that
brews direct and pure from pack to cup. Since 1996, FLAVIA Beverage Systems
has placed nearly 200,000 FLAVIA Drinks Stations in homes and offices with
over 2 billion drinks served worldwide. FLAVIA® is a registered
trademark of Mars, Incorporated, known for brands that include M&M's®,
SNICKERS®, UNCLE BEN'S®. For more information and an online
demonstration of the system and the patented filterpack technology, visit
www.myflavia.com.