Contact Information: Contact Information: Perrin McCormick Hart-Boillot, L.L.C. 781-893-0053 ext. 15 Email Contact
Hart-Boillot Launches Milton CAT Corporate Branding Campaign
| Source: Hart-Boillot
WALTHAM, MA -- (MARKET WIRE) -- January 4, 2007 -- Today Hart-Boillot announced the release and
launch of a new corporate branding campaign for Milton CAT, the Northeast
dealer for Caterpillar construction and power systems equipment. The
campaign, titled "Moments of Consequence" will run in regional construction
magazines through 2007.
Moments of Consequence ads feature a moment in time, such as 6:18 AM, when
an event creates a domino effect that results in success or failure. For
Milton CAT's audience, success can mean getting sound advice on an
investment in heavy machinery; failure can mean an unproductive job site,
resulting in tens of thousands of dollars in losses. The campaign
highlights such strengths as financing expertise, on-location service, and
parts availability.
"Moments of Consequence focuses on how Milton CAT's exceptional strength
extends way beyond the iron," said Kevin Hart, Creative Director,
Hart-Boillot. "The campaign shows what can result when customers choose
Milton CAT, while it also exposes the vulnerability of choosing a
competitor."
"Our organization offers unmatched resources as a foundation for the
equipment that we sell and rent," said Dean Swartz, Corporate
Communications Manager, Milton CAT. "We wanted to communicate the breadth
of Milton CAT's capabilities, such as financing expertise, best-of-class
service, and unequaled parts availability to help our audience understand
what it means when you own a piece of equipment that comes from Milton
CAT."
For examples of Moments of Consequence ads, please visit
http://www.hartboillot.com.
About Hart-Boillot, L.L.C.
Hart-Boillot was founded in 1999 as a business-to-business advertising,
public relations and graphic design agency. Hart-Boillot's clients include
AmeriVault, EMC, GetConnected, NanoHorizons, the Messaging Industry
Association, Vicor Corporation, Milton CAT, Harvard University and others.
To learn more about Hart-Boillot, please visit our Web site at
www.tellitwell.com, or call us at 781-893-0053.