LAS VEGAS, Jan. 22, 2007 (PRIME NEWSWIRE) -- SIA.07 SnowSports Trade Show -- go2(r) (www.go2.com), a leading mobile media company in the United States, today announced the newest addition to its go2 Mobile Content Network(tm), go2 Winter Sports(tm) (www.go2WinterSports.com). Available for free over virtually any web-enabled mobile phone in the U.S., go2 Winter Sports is the world's first GPS-like location-enabled mobile website dedicated to providing winter sports enthusiasts and vacation resort travelers with the most comprehensive information on weather, snow and ski conditions, lodging, dining, entertainment and travel services for more than 500 ski destinations and resorts in the U.S. As with all of the more than 150 mobile websites in the go2 Mobile Content Network, go2 Winter Sports contains award-winning local search features and compelling, relevant information together with fun and engaging mobile content, including ski and snowboarding photos.
go2 Winter Sports, which has partnered with SnoCountry.com to provide the most up to date snow reports and related information, makes it fast and easy for mobile phone users to find relevant ski, snowboarding and travel information, check current snow conditions, book travel, locate nearby ski and snowboard dealers, local nightlife and more. go2 Winter Sports users can also quickly access SnoCountry's resort-specific information, such as the average base depth surface, number of lifts open, percent of terrain open, hours, special events, current and recent snowfall and other snow-making, grooming, snowboard and cross-country ski-related information.
"go2's Mobile Content Network has provided millions of users with easy access to relevant and compelling information when they are on-the-go," said Lee Hancock, CEO of go2. "Winter sports enthusiasts in particular need access to fast, reliable and current information when they are looking for or traveling to ski and snowboard destinations, and we are excited to incorporate SnoCountry's detailed snow conditions and make this new go2 Winter Sports site available to our users."
"go2 is providing a very useful means of combining our snow conditions and resort information with their comprehensive local travel, shopping and weather listings to benefit millions of snow resort travelers," said Tom Cottrill, president at SnoCountry.com. "go2's Mobile Content Network provides a very fast and effective way to make our ski report information available to virtually all mobile phone users in the U.S., and adding our Ski Resort Information to all of the compelling information and features already used by go2's extensive user base, provides a very compelling user experience and value."
All of go2's mobile websites include such innovative features as go2's ILS(tm) Integrated Local Search, allowing users to quickly access relevant information on-the-go with just a few clicks, one-touch turn-by-turn driving directions, information on local lodging, restaurants, relevant magazine articles, images, movie times, sports trivia, travel information, weather and much more. All go2 websites can also utilize new GPS-like technologies (referred to as "Location-Based Services" or "LBS") where available by the major carriers in the U.S. LBS technologies enable mobile phone users to automatically determine their precise location at the touch of a button using their phones and carriers' mobile network, facilitating go2's delivery of localized search results sorted by distance from the user's location. In addition, go2 uses its patented location management system to make it easier for users to personalize their go2 experience and utilize LBS across the entire go2 Mobile Content Network.
Every month mobile phone users access go2's Mobile Content Network more than two million times and view more than 20 million page views of go2's local information over their web-enabled phones. In late 2006, go2's Mobile Content Network had delivered more than one billion mobile page views of local search and content information. According to M:Metrics, a mobile market analyst firm, go2 is one of the top five most visited mobile search sites in the U.S., along with AOL, Google, MSN and Yahoo!
go2 Winter Sports is available for free to users by visiting www.go2WinterSports.com both online and on any web-enabled mobile phone.
About go2(r)
go2 owns and operates numerous online and mobile websites as integral components of the go2 Mobile Content Network(tm), including go2 Movies(r), go2 Dining(tm), go2 Golf(tm), go2 Travel(tm) and over 150 mobile websites dedicated to specific colleges and universities throughout the United States (e.g. go2UCLA, go2Harvard, etc.). go2 was launched in 1999 as the first mobile, local search and content provider, and since 2001, go2 has delivered more than one billion WAP page views of local search and content to mobile phone users. go2 websites have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers, providing mobile users with easy access to information on-the-go, including driving directions, horoscopes, magazine articles, movie times, sports trivia, travel information, weather and more. All go2 mobile content sites are fully integrated with any GPS-like automatic location-based services (LBS) provided by wireless carriers, and feature one-touch calling and turn-by-turn directions together with detailed information on thousands of U.S. businesses.
go2 Advertisers include ABC, American Express, AOL, Delta, ExxonMobil, Holiday Inn, MasterCard, Nokia, SBC, Shell, Sony and Visa. Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, local search and directory services on mobile devices. For more information, visit www.go2.com.
go2(r), go2 Movies(r), go2 mGuide(r), get it on the go(r), go2 Golf(tm) and go2 Winter Sports(tm) are registered and unregistered trademarks or service marks of UDS Directory Corp., dba go2.