All American Pet Company Registration Statement Now Effective


ATLANTA, Feb. 1, 2007 (PRIME NEWSWIRE) -- Nortia Capital Partners, Inc. ("Nortia") (Pink Sheets:NCPN) is pleased to announce that the SB-2 registration statement filed with the Securities and Exchange Commission ("SEC"), by one of its client companies, All American Pet Company ("AAPC"), has become effective. Nortia, a merchant banking company, assisted AAPC with a first round of financing and was instrumental in helping to arrange for $1,772,000.00 in equity financing. Nortia provided capital to cover AAPC expenses relating to its financing activities. AAPC is now in the process of filing a 15c-211 registration with the NASD to begin trading on the OTCBB.

All American Pet Company, located in Encino, California, produces, markets and sells super-premium dog food under the brand name Bow Wow Breakfast Cereal. AACP has developed and formulated its commercial dog food specifically for the morning meal. Current product offerings, consisting of these breakfast cereals, are sold primarily in supermarkets and grocery stores, with plans to sell the products in pet centers, mass merchants and veterinarian practices.

AAPC addresses the fastest growing segment of the $8.5 billion dry dog food market. Super premium dry dog food represents $1.1 billion in annual total market sales and nearly 10 percent annual growth, with higher growth for the morning meal due to veterinarians' recommendation for multiple daily feedings. In the United States alone there are 60 million dogs owned by 37% of households. The dog population grows by 1.5% per year. In a poll taken by Yankelovich Research, 92% of those polled consider their pets as part of the family. This trend is a strong indicator for the growth in premium pet products.

William J. Bosso, Chief Executive Officer of Nortia, commented, "We are excited about completing this important step in the process of bringing AAPC to the capital markets. We are pleased to be in a position to assist All American Pet Company with its growth endeavors by helping to make available capital and management assistance in the areas of corporate finance and capital markets."

Nortia owns 750,000 shares of AAPC common stock, as well as 1,500,000 options to purchase common stock. It is currently anticipated that a portion of Nortia's AAPC shares will ultimately be distributed to Nortia stockholders.

About Nortia Capital Partners, Inc.

Nortia Capital Partners, Inc. is an Atlanta based merchant banking company that provides access to capital and advisory services for management buyouts, recapitalizations and the expansion needs of emerging growth companies. Additional information can be found by visiting its website at www.nortiacapital.com.

Forward-Looking Statements:

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of Nortia and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by Nortia may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this document that are not purely historical are forward-looking statements, including any statements as to beliefs, plans, expectations, or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. Additional information concerning factors that could cause our actual results to differ materially from those contained in these forward-looking statements can be found in Nortia's Form 10-Q for the quarter ended January 31, 2006. Nortia assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.



            

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