Contact Information: Alicia Libucha Lois Paul & Partners 781-782-5703 alicia_libucha@lpp.com or Maxine Friedman BrandIntel 646-202-9387 mfriedman@brandintel.com
Ford Motor Company and Ford of Europe Select BrandIntel for Enterprise-Wide Market Intelligence Services
BrandIntel to Monitor and Analyze Internet Content in U.S. and Europe for All Ford Brands and Vehicles-Advancing the Science of Decision-Making
| Source: BrandIntel, a Brandimensions company
TORONTO--(CCNMatthews - February 05, 2007) - BrandIntel, a leader in online consumer market intelligence solutions, today announced that it has been selected by Ford Global Market Research as its exclusive online consumer market intelligence services provider. Ford will use BrandIntel's automotive solutions on an enterprise-wide basis to monitor and analyze consumer and media Internet discussions in the United States and Europe for Ford Motor Company (FMC) brands and vehicles -- Ford, Lincoln and Mercury. The research and information delivered through BrandIntel's automotive practice will provide timely insight into Ford's brands and nameplates, allowing the organization to validate and measure the effectiveness of its marketing and campaign decisions, uncover new market opportunities (e.g., when designing new vehicles) and grow closer to its customers by engaging them in online discussions.
Ford selected BrandIntel after an extensive evaluation of several providers who supply online market intelligence services to the automobile industry. Ford, in both the U.S. and Europe, was seeking a proven market intelligence company to track and understand consumer and media commentary published in online blogs, chat rooms, discussion boards and other social communities. BrandIntel was chosen for the reliability and actionable nature of its data, superior customer service and strong customer profiling and voice categorization, to enhance Ford's decision-making capabilities.
Through its regular reports, BrandIntel will provide Ford with consumer market intelligence and analysis by using its patent-pending process that combines human insight with award-winning technology that monitors billions of Web pages and millions of Web sites. Once relevant automotive content is identified, BrandIntel analyzes thousands of blogs, discussion forums, message boards, information portals, media sites and newsgroups. The end result is near real-time market intelligence that offers insight into consumer and media perceptions about the brand or market in question. This insight will be used by various functional groups within Ford, including public relations, quality, branding and marketing, to determine whether or not product messaging is resonating with the intended target audience or whether there are any issues that need to be immediately addressed.
"We are honored to be working with a leading automotive company such as Ford," said Randy Sears, vice president of automotive intelligence at BrandIntel. "Ford's selection of BrandIntel validates the superior nature of our offering, in particular our data quality and reliability. We hope to help Ford enhance its global marketing efforts, ultimately boosting brand image and sales. Overall, we believe that through detailed analysis of consumer sentiment, we can help Ford better understand purchase intent."
About BrandIntel (www.brandintel.com)
BrandIntel, a Brandimensions Inc. company, translates consumer-created content about brands, products and services into reliable data that helps companies advance the science of decision-making. BrandIntel's patent-pending process combines award winning technology with human insight, resulting in the most reliable data in the industry. BrandIntel solutions help companies validate critical business decisions, uncover new opportunities for value creation and get closer to their customers. BrandIntel works with Fortune 1000 companies and is headquartered in Toronto, Canada, with offices in the United States.