The Walking Company to Open New Store in Brandon, Florida

Leading Retailer of Comfort Footwear Brings Premium Brands and Latest Styles of Quality Comfort Shoes and Accessories to Second Location in Tampa Area

BRANDON, FL -- (MARKET WIRE) -- February 22, 2007 -- The Walking Company, the leading retailer of comfort footwear in the U.S., today announced its new store in Brandon, Florida, will open its doors on Thursday, March 1.

The new 1,456 square-foot location will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find quality brands from around the world such as Pikolinos and Beautifeel. The store will offer a comprehensive selection for every walk of life, including dress shoes, sandals, clogs, boots and active.

"Our new store in Brandon will offer a wide selection of styles, with a special focus on fashion, everyday and ultimate comfort footwear for consumers living in Florida," said Lee Cox, senior vice president of retail at The Walking Company.

The store will be located in the Westfield Brandon mall on Town Center Drive conveniently located just off I-75 in Brandon. Mall hours are Monday-Saturday, 10 a.m.-9 p.m. and Sunday 11 a.m.-6 p.m. The Westfield Brandon mall is currently completing a 150,000 square-foot expansion that will feature Westfield's signature "Hy-Style" approach -- combining the best of traditional retail with innovative elements in a more modern and engaging, indoor-outdoor setting that appeals to an affluent customer base. The project will include new specialty shops and restaurants, interior enhancements and new amenities. The redevelopment is slated for completion Spring 2007.

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new store will also feature the Lynco orthotic system and digital foot scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Lynco orthotic for their feet. Orthotics, once used as a remedy for foot conditions, are now widely used by people wanting increased comfort and improved footwear performance.

The Walking Company, Inc. is a leading independent specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through approximately 150 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at

Contact Information: Contact: Steve Honig The Honig Company, Inc. 818-986-4300 Email Contact