PHILADELPHIA, Feb. 23, 2007 (PRIME NEWSWIRE) -- Still the Official Kick Off to Summer in Philadelphia, Captain Morgan's Jam on the River at Penn's Landing celebrated 20 years in 2005, and kicked off the next 20 years in May, 2006. The 22nd annual event will again take place Memorial Day Weekend, May 26-27, on the Great Plaza at Penn's Landing. The Annual Philadelphia Festival attracts crowds of 20,000 to the waterfront, and has become one of the biggest "JAMBAND" festivals held inside a major city.
Full talent line up will be announced in April, to coincide with a ticket on sale date. For up to the minute information, please visit www.jamontheriver.com
Electric Factory Concerts, who produces Jam on the River, has helped evolve this heritage, concert-driven festival through the years. Electric Factory Concerts has been one of the world's most respected and largest promoters and producers of live music for over 40 years.
Captain Morgan's Jam on the River is also the official start of the Summer Season at Penn's Landing. This year, Penn's Landing Corporation will proudly produce another season of free programming on the Great Plaza, the heart of Penn's Landing, and Philadelphia's premier riverfront entertainment destination.
The Summer Program Season presented by Independence Blue Cross will feature a diverse schedule of events including eleven multicultural festivals, spectacular concert series featuring smooth jazz, gospel, blues, R&B and singer songwriters, a new outdoor movie series, visiting ship tours, and more.
"Penn's Landing events are more than just a generator of wonderful memories and good feelings," said Acting President of the Penn's Landing Corporation, Joseph Brooks. "Festivals like Jam on the River are also economic development engines with a far-reaching impact."
The success of the past twenty years of Jam on the River events can be attributed to the support of our corporate sponsors. In 2004, Penn's Landing Corporation solidified a three-year partnership with Diageo's Captain Morgan Original Spiced Rum to be the title sponsor of Jam on the River at Penn's Landing. Ron Melillo, Regional Marketing Manager for Diageo, stated, "Captain Morgan is the State of Pennsylvania's #1 selling spirit brand and growing strong. One of our marketing objectives was to find a marquee event in the Greater Philadelphia Region that would match the excitement and scale of the Captain Morgan brand. We chose Jam on the River."
Penn's Landing Corporation is the non-profit organization responsible for funding and producing public programming at Penn's Landing. All events produced by Penn's Landing Corporation are FREE to the public and on the Great Plaza, the heart of Penn's Landing, Philadelphia's premier riverfront entertainment destination.
For more information on event locations and event details, please call (215) 922-2FUN or visit www.pennslandingcorp.com. The Penn's Landing Corporation website is a virtual resource for the waterfront which can help visitors to plan a visit to easily park, play and stay all day at Penn's Landing.
The Penn's Landing Corporation logo is available at http://media.primezone.com/prs/single/?pkgid=349