D.L. Evans Bank Selects Allegiance to Spark Customer and Employee Feedback

100-Year-Old Bank Stays 'Cutting Edge' With Unique Technology to Help Better Understand and Address Customer and Employee Concerns

SALT LAKE CITY, UT -- (MARKET WIRE) -- March 28, 2007 -- Allegiance, Inc., the premier provider of enterprise feedback management solutions, today announced that D.L. Evans Bank, a century-old community bank in Idaho, has implemented the company's Active Listening System to listen and respond to the voice of its customers and employees. The bank utilizes the Allegiance CustomerVoice and EmployeeVoice products, which are Web-based solutions delivered via Software as a Service (SaaS).

D.L. Evans Bank recognized the need for a formal feedback management system that would allow management to gather feedback from their employees and customers in a central location, respond to the feedback, and then track and create reports from the feedback. Allegiance is helping D.L. Evans Bank provide a forum for employees to give feedback to the organization, empowering employees to help the company reach its goals.

"Allegiance is a unique feedback system that has helped us capture, analyze and respond to critical feedback," said Valrie Praegitzer, A.V.P. bank operations officer for D.L. Evans Bank. "CustomerVoice tells us what customers actually think and want, while EmployeeVoice provides our employees with a convenient and confidential system to report their ideas for improvement. The system is an additional way that we are showing our employees and our customers that we want to hear from them, and we care about what they say. Any size company that does not have a system to collect employee and customer feedback needs to get one."

CustomerVoice and EmployeeVoice are focused channels for feedback into D.L. Evans. To submit feedback to the bank, customers simply visit www.dlevans.com and click on the "Customer Feedback" link on the home page. Customers are then taken to a web-based feedback form, powered by Allegiance, where they have the option of submitting anonymous or identifiable feedback. CustomerVoice serves as a case management system with built-in accountability that helps to ensure that all feedback receives attention. The aggregated data collected in both CustomerVoice and EmployeeVoice provides the D.L. Evans management team with information it can use to identify areas for improvement, help create customized programs and make more informed business decisions.

Adam Edmunds, president and chief executive officer of Allegiance, Inc., said, "For more than 100 years, D.L. Evans Bank has provided hometown service and jobs for hundreds of Idaho residents. By implementing our on-demand feedback management system, D.L. Evans Bank is once again demonstrating its commitment to the people and communities that have helped the bank grow from one to 17 branches. It is our experience that this commitment will be reciprocated with happier, more loyal customers and employees that will ensure the bank continues to prosper."

About Allegiance

Allegiance, Inc. is the premier provider of on-demand enterprise feedback management solutions that drive growth and profitability through improved customer and employee loyalty. The Allegiance Active Listening System (ALS) is a suite of Web and phone-based solutions that allows organizations to collect real-time feedback from all points of customer and employee interaction. Each component of the ALS can be customized to fit individual corporate needs and serves as a case management solution by tracking feedback from submission to resolution. As a result of the flexibility and power of the ALS, Allegiance serves customers of all sizes across a variety of industries. Allegiance is a privately owned company based in South Jordan, Utah. For more information about Allegiance, visit www.allegiance.com.

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