NEWPORT BEACH, Calif., April 25, 2007 (PRIME NEWSWIRE) -- ad:tech 2007 -- ROCKETinfo, Inc. (OTCBB:RKTI), a leading developer of timely news and information delivery solutions, today announced it has incorporated the next generation of Advario, a contextual display and In-Text advertising solution, into the Rocketnews.com online service. Advario is a division of MediaTrust, Inc., an innovative interactive media, advertising and technology company.
ROCKETinfo is a next stage Web 2.0 Company. It utilizes a variety of patented ROCKET products to identify, retrieve, filter, and deliver all types of online news and information to any web site or portal at lighting fast speed. ROCKETinfo works with customers to create different types of topic-specific or market driven search programs that work-around-the-clock to transform static web sites into exciting and active online information sharing and revenue opportunity portals. ROCKETinfo's products range from a simple "install it yourself" package to a complete turnkey solution for larger web site needs. ROCKETinfo provides news from over 16,000 news sources and some 30,000 plus weblogs and special information sources.
Advario's patent pending technology delivers the most relevant and intelligent ads to end users, ensuring that ROCKETinfo's advertisers, agencies and publishers receive the highest performing results from their advertising dollars and publishing inventory. Advario leverages a unique process that allows publishers to easily include or exclude indexed page segments with an unprecedented level of granularity. In addition, Advario uses a cutting-edge keyword and key phrase density engine that delivers higher relevance for contextual targeting. Rather than using single keywords to determine relevance, Advario leverages its proprietary targeting methodology to recognize bundles of keywords called AdTopics. AdTopics match a pre-selected bundle of words with related topics within site content ensuring that the right ads arrive on the most relevant pages, in real-time.
"Companies such as ROCKETinfo that are using the latest Web 2.0 technologies, need to be able to deliver the most relevant ads to the right audience amidst constantly changing user generated content," said MediaTrust Chief Technology Officer, Joseph Matheny. "With Advario, ROCKETinfo is optimizing the online experience for its users, and is creating new opportunities for its advertisers."
"Our mission is to provide value to our readers by offering an online destination for centralized news," said Phil Bode, CEO of ROCKETinfo. "Advario allows us to supplement that information with relevant ads that improve the overall user experience. We are excited to work with MediaTrust to leverage Advario to make Rocketnews.com the premier destination for online news."
ROCKETinfo's decision to work with Advario is part of the company's planned business expansion by incorporating new user-friendly services into its own core technologies to deliver a more rewarding user online experience.
About ROCKETinfo (OTCBB:RKTI)
ROCKETinfo is a new media Internet Company that provides the products, services and personal consulting to help companies of any size transform their web sites from static to active. ROCKETinfo's products are designed to both discover and deliver timely news and relevant information at a never ending pace to customer web sites and portals. This allows customers to both monitize their sites and to share information with their own clients. Companies are becoming overwhelmed by the amount of information generated through traditional Internet searches. ROCKETinfo unique search programs easily cuts through the informational clutter to help customers become more productive and to create a more efficient user experience. ROCKETinfo provides news from other 16,000 news sources and some 30,000 plus weblogs and special information sources. ROCKETinfo is Corporate Web 2.0, Made Easy(tm). ROCKETinfo, Inc., 3101 West Coast Highway, Suite 210, Newport Beach, California 92663, 877-402-4636. www.rocketinfo.com or www.rocketnews.com
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