LAS VEGAS, May 2, 2007 (PRIME NEWSWIRE) -- Bionic Products, Inc. (Pink Sheets:BNPD), a developer and marketer of innovative water and beverage technologies, is pleased to announce that the company has received an executed distribution agreement with a successful Hawaiian surf shop for its LadyPink(r) and Bionic-Tonic(r), energy drinks as well its Bionic Water. These great tasting energy drinks are engineered with proprietary ingredients which boost mental clarity and energy levels without the use of caffeine or added sugars.
According to Michael P. McCabe, CEO & President of Bionic Products, "This agreement and collaboration with a well respected and trendy surf shop will allow us an opportunity to get our products directly in front of our ideal target market. We feel that these early adopters will be critical in establishing our brand, and we are being very selective as to where we launch our innovative products. Given our ability to meet current capital requirements, including an expected capital infusion, Bionic drinks will be available at this retailer by the end of the quarter."
Bionic's distribution is being targeted to wellness centers, trendy retail outlets and night clubs. The power and energy drink business is one of the fastest growing sectors in the entire beverage industry. Bionic Products' management is in the process of building key distributorships and strategic partners in the Nevada, Florida, California and Arizona markets. Their participation and feedback will contribute to BNPD's overall success by further developing the company's targeted marketing campaigns.
Bionic Products, Inc. is a Nevada Corporation formed for the purpose of discovering, developing and marketing breakthrough energy drinks that will enhance the health and wellness of consumers. Bionic's business model employs the introduction of targeted new products through strategic partners, utilizing a selective rollout-marketing program, to distribute products throughout the United States with future expansion to Europe, Japan, China and the Caribbean. Bionic Products, Inc. is a non-reporting company whose stock is traded on the OTC under the symbol:BNPD-PK. Bionic Products has redesigned its web-sites and will have shopping for the future product line at www.LadyPinkenergydrink.com or www.LadyPink.US.
Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Potential risks and uncertainties include such factors as "the Company's to meet current capital requirements, including an expected capital infusion", the amount of sales of the Company's products, the competitive environment within the beverage industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts and the financial strength of the Company's customers and suppliers.