ClearPlay Filtering DVD Player Launches

SALT LAKE CITY, UT -- (MARKET WIRE) -- May 10, 2007 -- ClearPlay Inc. has announced the release of a new DVD player that lets families watch regular DVDs without the sex, violence, profanity and other adult content. The ClearPlay CP-007 player uses patented filtering technology to smoothly and precisely skip and mute over unwanted content. The product will be available at Target stores nationwide, as well as on ClearPlay's website (www.clearplay.com).

"Consumers have responded very enthusiastically to the ClearPlay product. It makes movies a better experience for many families that are concerned about offensive content in their homes," said ClearPlay CEO Bill Aho.

ClearPlay's patented technology uses Filters that are created specifically for each movie, allowing for frame-specific skips and mutes. The filtering is barely noticeable, and the resulting playback is smooth and effective. ClearPlay offers Filters for over 2200 top movies, and adds more every week when new DVDs are released. ClearPlay has received favorable reviews from parents and family organizations, and has received seals of approval from The Parents Television Council and The Dove Foundation.

About ClearPlay

ClearPlay is the leader of the rapidly emerging market of advanced parental controls for consumer electronics. Founded in 2000, the company's technology has appeared both under the ClearPlay brand and licensed to other CE manufacturers. ClearPlay's DVD movie filtering can be adapted for PVR, cable, satellite and Video on Demand. The company has developed multiple innovative products in parental controls and holds patents in movie filtering technology in the U.S. and internationally.

Contact Information: Ryan Gerding INK inc. PR (816) 753-6222 rgerding@inkincpr.com Lee Jarman ClearPlay Inc. (801) 463-4899 Cell: (801) 455-3873 lee@clearplay.com