Vertical Branding, Inc. Invites You to Join Its First Quarter Financial Results Conference Call On Tuesday, May 15, 2007


LOS ANGELES, May 10, 2007 (PRIME NEWSWIRE) -- Vertical Branding, Inc. (OTCBB:VBDG), a consumer products branding, marketing and distribution company, announced today that it will host a conference call on Tuesday, May 15, 2007, beginning at 4:15 p.m. EDT (1:15 p.m. PDT) to review first quarter financial results. The call will be open to any interested persons and may contain forward-looking information.


 What:   Vertical Branding, Inc. First Quarter Financial Results Call

 When:   Tuesday, May 15, 2007 at 4:15 p.m. ET, 1:15 p.m. PT

 How:    Domestic Dial: 866.362.4831
         International Dial: 617.597.5347
         Participant Passcode: 36480261
         Participants are asked to call the assigned number
         approximately 10 minutes before the conference call
         begins.

To access the live webcast please visit: http://phx.corporate-ir.net/playerlink.zhtml?c=124957&s=wm&e=1552554.

A replay of the conference call will be available two hours after the call and for seven business days thereafter (05/22/2007) by dialing domestically: 888-286-8010 or Internationally: 617-801-6888 and entering the following pass code: 32769458.

About Vertical Branding, Inc.

Vertical Branding, Inc. (OTCBB:VBDG) is a consumer products, branding, marketing, and distribution company. The Company takes an integrated vertical marketing approach to brand building utilizing a variety of media channels, including television, online media, and print advertising. The Company also has established retail, catalog, and international product distribution channels to drive consumer sales. The Company's focus is on finding appealing and high quality products that meet a real need in the marketplace with emphasis on the health, beauty, relationship, personal care, and house ware product categories.

Information Regarding Forward-Looking Statements

Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause our actual results in future periods to differ materially from forecasted results.


            

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