The Walking Company Opens New Location in Santa Barbara

SANTA BARBARA, CA -- (MARKET WIRE) -- May 25, 2007 -- The Walking Company, the leading retailer of comfort footwear in the U.S., today announced it has opened a second location in Santa Barbara, where the company has been headquartered since purchased by Big Dog Holdings, Inc in 2004.

At almost 1,400 square feet, the new location will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find quality brands from around the world such as Pikolinos and Beautifeel. The store will offer a comprehensive selection for every walk of life, including dress shoes, sandals, clogs, boots and active.

Paseo Nuevo is one of the South Coast's most distinctive collection of unique, upscale merchants between Los Angeles and San Francisco. The center is located in the commercial and retail heart of downtown Santa Barbara, an international Mecca for those seeking luxurious surf, sun and shopping. Visitors can stroll the sun-drenched promenade and the winding paseos surrounded by more than 60 boutiques, two department stores and many eclectic restaurants. Opened in 1990, the center is anchored by Nordstrom and Macy's. Presented in a charming open-air Mediterranean setting, Paseo Nuevo offers a mix of exclusive local and national shops and restaurants.

Mall hours are Monday-Friday, 9:00 a.m.-9:00 p.m.; Saturday, 10:00 a.m.-8:00 p.m.; and Sunday, 11:00 a.m.-6:00 p.m.

"As a premier vacation destination, Santa Barbara attracts visitors from all over the world and we're very excited to open our new 'showcase' store here in the Paseo Nuevo Mall near the company's corporate headquarters," said Lee Cox, Senior Vice President of Retail at The Walking Company. "The location will feature our new store design, an assortment of the best comfort footwear brands from around the world and the latest in foot scan technology. Additionally, customers will have access to thousands of more styles from our new in-store Internet kiosk."

This is the second Walking Company store in Santa Barbara, complementing the existing store at La Cumbre Plaza.

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new store will also feature the Lynco orthotic system and digital foot scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Lynco orthotic for their feet. Orthotics, once used as a remedy for foot conditions, are now widely used by people wanting increased comfort and improved footwear performance.

The Walking Company, Inc. is a leading independent specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through more than 150 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at www.thewalkingcompany.com.

Contact Information: Contacts: Steve Honig The Honig Company, Inc. 818-986-4300 Email Contact