Ekspress Group doubles print-run of Lithuanian celebrity

Press release
28 May 2007
Ekspress Group doubles print-run of Lithuanian celebrity news magazine Klubas
The Lithuanian celebrity news magazine Klubas, owned by the Ekspress Group, was
relaunched at the start of May with a completely new look and almost twice as
large a print-run. 
“We bought the magazine from publishers Lietuvos Rytas in February and gave it
an extreme makeover,” explained Priit Leito, Chairman of the Board of the
Ekspress Group. “The first new issue was released on 2 May with an improved
look, improved content and an improved editorial team behind it. Originally it
had a print-run of 20,000, but for our latest issue it has risen to 37,000,
which is an impressive figure for the Lithuanian magazine market and enables us
increase advertising revenues.” 
Klubas' editor-in-chief, Agnė Žemaitytė, said that the magazine's return to the
market was a success: “The reactions we got from our partners, the people in
our stories and the people reading them were all very positive. Everyone
noticed the improvements we had made - the new logo, design and layout, the way
it fits together differently, the new areas of interest we are focusing on, and
the larger format. The high-quality photos in the new issues came in for
particular praise too, from both readers and people in the entertainment
industry.” 
According to Leito, the Ekspress Group plans to invest 1.8 million Lithuanian
litas (LTL) (8.2 million EEK) in the weekly magazine in 2007, 0.7 million LTL 
(3.2 million EEK) of which in the second quarter. The magazine's marketing
campaign includes a media campaign and exclusive displays put up in 88 shops
and stores throughout Lithuania. 
Ekspress Leidyba - one of Lithuania's leading magazine publishers and a
subsidiary of the Ekspress Group since 2004 - publishes 18 magazines, of which
the most popular include the women's magazine Panele, with 211,000 readers, the
almost 90-year old women's magazine Moteris, and the market-leading family
magazine Tavo Vaikas, home magazine Mano Namai, children's magazine Naminukas
ja Penki and crossword magazine Pagunda. Ekspress Leidyba also provides
printing services and began publishing books in 2006. 
The Ekspress Group (www.egrupp.ee) is a media group whose products are read by
60% of the Estonian population. Its subsidiaries are Eesti Ekspressi Kirjastuse
AS, Rahva Raamat AS, AS Printall, AS Ekspress Hotline (with its own
subsidiaries), UAB Ekspress Leidyba and OÜ Ekspress Internet. Among its partner
companies are Eesti Päevalehe AS, AS SL Õhtuleht, AS Ajakirjade Kirjastus, AS
Express Post, OÜ Netikuulutused, AS Linnaleht and UAB Medipresa. The group's
turnover in 2006 was 929 million kroons, with a net profit of 94 million
kroons. It employs almost 2000 people. 
For further information please contact: 
Priit Leito, Chairman of the Board, AS Ekspress Group
E-mail: priit@egrupp.ee; telephone: +372 669 8340