New Plus Size Blog At Gets the Conversation Started On King Size and Plus Size Fashions

NEW YORK, June 11, 2007 (PRIME NEWSWIRE) --, the first and only plus size online fashion mall of its kind, has launched a plus size blog focused on providing a forum for customers to express themselves on a dedicated site. houses all of the Redcats USA plus size brands -- Woman Within, Roaman's, Jessica London and KingSize. On the new plus size blog, customers will find the latest news in fashion, get advice on finding the right fit, and receive the inside scoop on trends, lifestyle questions and fashion updates from Nancy LeWinter, former publishing director of Mode Magazine.

The idea behind the plus size blog is to strengthen customer loyalty to, as well as to the plus size fashion products sold on the site. The blog will be interactive with broad level topics; however, the content will be generated by the customer. To access the blog, customers can either link through or go directly to the site via a URL address ( Special features include an RSS feed to provide automated updates/alerts to customers, unique product offers, and moderation from Nancy LeWinter, who will guide the topics and bring to the blog her personal "fashion" angle.

"Since the successful launch of in October 2006, we have continued to implement innovative approaches in our interaction with the customer," said Eric Faintreny, CEO of Redcats USA. "The blog puts the responsibility on our teams to react to customer feedback in a way that says 'we care and we're listening', and then move ideas forward at record-breaking speed."

In the future, the blog will not only be aimed at fashion, but will look to a wider field of topics, such as family, work and lifestyle.

About Redcats USA

Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick's, metrostyle(tm), Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality-driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.

About Redcats Group

Redcats USA is a part of the Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 4.33 billion euros of sales in 2006 with 17 brands in 28 countries and a staff of 20,000 associates. Sales are split between France (46.4%), USA (27.5%) and the rest of the world (26.1%). Redcats is a PPR Company. For any further information:


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