Oddcast Launches Automated Photo Conversion Functionality

NEW YORK, NY--(Marketwire - June 19, 2007) - As Web 2.0 technologies continue to mature and improve, small business owners are demanding more rich-media functionality to help communicate their online brand message and promote new products and services. With the launch of Oddcast's (www.oddcast.com) new Auto Photo feature, small businesses are now able to automatically generate their own customized talking character from a photo. Auto Photo, which is available at www.oddcast.com/store/upload/, allows to users upload a digital image and transform it into a customized animated talking avatar. The transformation takes only a few minutes and, once purchased, the character can be stylized even further by changing outfits, hairstyle and color, eye color, backgrounds and more.

"When it comes to small business, it's all about the personal touch. And what's more personal than one's voice and likeness," stated Adi Sideman, CEO of Oddcast. "Auto Photo helps our customers personalize communications and further improve the ability to promote their products and drive conversions."

The process is simple. Once the user has uploaded a digital image, they are prompted to specify facial anchor points. The model is then generated by the system and presented to the user for review and purchase. (Note that to purchase the character the user must have a SitePal account. SitePal accounts are available for as little as $9.99/month.) The cost to create a customized character is $49.50, an introductory offer that runs through July 22, 2007 and comes with a 30-day money back guarantee.

About SitePal

SitePal, developed and distributed by Oddcast (www.oddcast.com), allows small business owners to create speaking animated characters (avatars) for any web site. This innovative tool enriches the user experience, is cost-effective and is proven to increase sales and conversion rates. Over 8,000 customers worldwide use SitePal. For more information or to demo and purchase SitePal log on to www.SitePal.com or call 212-375-6290 x342.

Contact Information: MEDIA CONTACT: Michael Volpatt 415-692-0100