LOS ANGELES, June 19, 2007 (PRIME NEWSWIRE) -- mobileStorm Inc. (www.mobileStorm.com), a leading provider of digital marketing products and services, today announced a major new upgrade to Stun! SMS that enables three different types of mobile marketing campaigns: inbound, outbound and emergency alerts. The upgrade also includes integration with the Stun! RSVP Manager, which allows marketers to issue canned RSVP messages for each event with just a single mouse click.
With the upgrade, Stun! SMS becomes the industry's first do-it-yourself mobile marketing platform to incorporate three types of mobile campaigns, giving marketers unprecedented flexibility:
* Data Builder (Mobile CRM) -- Build other channels of communication, as well as demographic and psychographic data, via mobile phones. Ask subscribers questions such as first/last name, gender, age, phone number or email address, with their subscriber record automatically updated via the new Data Builder mobile CRM feature. * Inbound Campaigns -- Create an inbound campaign that can be used in offline marketing materials. Or create a poll, contest or trivia game and place a keyword and short code in media such as print, TV, radio, billboards, email and Web. All responses are captured and added to subscriber records via the Data Builder feature. * Emergency Alerts -- Stun! Text Alert Technology (STAT) is ideal for quickly issuing time-sensitive messages. Just pick a list, add the message and have it sent out immediately to thousands of people per minute.
The integration of Stun! RSVP Manager allows marketers to select current events from a menu and then issue a customizable message asking invitees to RSVP. All of the upgrades enhance the previously announced relaunch of Stun! SMS, which added features such as support for trivia contests, quizzes and polling.
"With this latest revision to Stun! SMS, we have finally achieved our goal of providing clients with a true end-to-end turnkey mobile marketing platform," said Jared Reitzin, chief executive officer of mobileStorm. "By meeting the rapidly evolving needs of marketers, Stun! continues to be the solution marketers turn to when they want to leverage the power of the mobile channel."
For more information about Stun!, visit www.mobilestorm.com/stun.
About mobileStorm
mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered over 1 billion+ messages for over 900 premier customers such as Qantas Airways, MGM Grand, Palms Casinos, Carl's Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.