Satiric Website Turns Parodist Eye on All Things Sport

Internet Publication Promises No Floppy Writing or Moral Lessons

VENICE, CA--(Marketwire - June 21, 2007) - With breaking stories and irresponsible conjecture, ( is a brand new website which gives readers a freshly skewed view of the sporting world and the characters who inhabit it.

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Such provocative headlines and the meaty stories that lurk beneath are the hallmark of which launches today with the unabashed boast of becoming the "indispensable one-stop shopping site for the inside scoop on all things sporting."

Well, not really.

You're not likely to find any real scoops at It's a website that features affectionately satiric articles parodying real sports news and the players, owners, and other buffoons who make that news. Witty writing, powerful visuals and, according to Editor-in-chief Frank Coffey, "surround-sound when available" are highlights of a site committed to taking scraps of truth and turning them into absurdist nonsense.

"Launching on the summer solstice, June 21st, will allow readers the maximum daylight in which to enjoy eTrueSports," said Coffey, "thus saving energy and helping reduce harmful greenhouse gases."

eTrueSports' motto promises Semper vigilante (Always vigilant) which should strike fear in athletic miscreants, but probably won't.

About eTrueSports is a daily Web publication offering objective (some might say spoofish), reality-based (some might say fabulistic) reporting and commentary on sports from a team of award-winning journalists (some might say malcontents) who write funny and don't take direction very well.

About Frank Coffey

Frank Coffey is author of the critically praised humor books "The Complete Idoit's Guide for Dumies (sic)," "The All Time Baseball Teams Book" and "The Wit and Wisdom of George Steinbrenner," as well as thirty-two other books including the best-selling "How 'Bout Them Cowboys!" and four novels. He has written for television and feature films but isn't proud of it. A book, magazine and newspaper editor and transplanted New Yorker, he lives a sports, sun and humor-drenched life in rarely boring Venice, California.

Contact Information: For information, interview requests and further nonsense contact: Frank Coffey 310-995-3074