Paciolan Powers College Football Season Renewal Programs

IRVINE, CA--(Marketwire - June 28, 2007) - Paciolan announced today the status of its 2007 Football Season Renewals program. Seventy-five of Paciolan's college athletics clients participated in a closely managed effort to successfully sell season ticket renewals for the 2007 football season. In aggregate, our clients realized an online adoption rate of 49%. The program began in late January on the heels of the Bowl Championship Series and is now winding down.

To realize optimal results from their football season renewal program, colleges relied on the power of Paciolan's email marketing system, PACMail, which is integrated with the core ticketing system. Graphically rich emails communicated the start of the 2007 football season renewal program to season ticket holders requesting them to renew. Shortly thereafter a second email was sent reminding season ticket holders to renew as well as a final reminder hours before the season renewal deadline approached. Prior to using PACMail, most clients relied largely on standalone, text-based bulk-mail to promote season renewals which generated significantly lower response and online renewal rates.

"Jayhawks Football didn't qualify for the BCS and key players were leaving the program making the 2007 football season renewals program challenging," stated Charlette Blubaugh, Assistant Athletics Director of Ticket Operations for Kansas. "To drive incremental ticket sales we opted to offer priority points to incent season ticket holders to renew. These point-based promotions were designed to offer better seating for football as well as high-demand Kansas basketball. These promotions served as a terrific way to generate a significant number of incremental football season ticket renewals."

"We benefited from a successful combination of the right incentive and timely communication," said Kyle Kravchuk, Assistant Director of Athletics/Ticket Operations at the University of Connecticut. "Email marketing streamlined our renewal process for our first-time online users. We offered our fans a discount on their order fees along with a chance to win premium seats and a VIP parking pass for the game of their choice. This promotion led to a huge success with 66% of season ticket holders renewing online in this our inaugural year offering online renewals."

"As the Internet continues to reach more and more consumers, we continue to realize greater results when helping our college clients meet their renewal goals," said Dave Butler, CEO of Paciolan. "Paciolan's fully integrated email marketing system in conjunction with well designed promotional offers enables our clients to drive online season renewals and build loyalty amongst their most important constituents -- season ticket holders and donors."

About Paciolan

Founded in 1980, Paciolan is a leading ticketing enabler, providing ticketing, fundraising and marketing technology solutions for top venues across North America. Paciolan provides a wholly integrated infrastructure that puts venues in direct control of their customer relationships, brands and revenue potential. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Collectively, Paciolan clients sell over 100 million tickets annually representing approximately 25% of all live event tickets sold in the US. Paciolan is a privately held corporation based in Irvine, California.

Visit www.paciolan.com for additional company information.

Contact Information: University of Kansas Contact Charlette Blubaugh Assistant Athletics Director of Ticket Operations Tel: 785.864.7146 Email: University of Connecticut Contact Kyle Kravchuk Assistant Director of Athletics/Ticket Operations Tel: 860.486.2724 Email: Paciolan Contact Shaw Taylor Marketing Director Tel: 949.823.1767 Email: