DELRAY BEACH, Fla., July 18, 2007 (PRIME NEWSWIRE) -- Celsius Holdings, Inc. (OTCBB:CSUH) announced today that Celsius(r), the innovative beverage credited for creating the negative calorie category that's revolutionizing the beverage market, played a feature role at the 2007 Vision Awards held at the Beverly Hilton Hotel last month joining a host of important figures from a variety of different professions. Celsius was part of the "Gift Bags" received by Honorees, Presenters and Entertainers at the star studded event that recognizes pioneering visionaries in music, film, television, technology, medical research and leadership. The event, now in its 34th year, benefits research into Retinitis Pigmentosa, a debilitating eye disease.
Celsius(r) was one of a number of special items included in the gift bags assembled by Hollywood's well-known "It's in the Bag," provider of over-the-top gift baskets for the major awards shows and events. Vision Awards participants were treated to a host of unique, unusual and specialty items that they could take home for themselves to try and enjoy.
"We're thrilled that we were asked to participate in the 2007 Vision Awards, which honors and recognizes visionaries. We honored the opportunity because we thought it was a good match for Celsius, the visionary beverage that created the negative calorie beverage category," said Erin Heit, Marketing VP for Celsius, Inc., the maker of Celsius. "We're excited to have been part of such a worthwhile event and to have gained exposure in a group of Hollywood VIP's that we believe will enjoy the great taste and healthful benefits Celsius delivers."
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. For more information about Celsius and Celsius, Inc., please visit www.celsius.com. For investor information, please visit www.redchip.com.
About Celsius(r)
Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our report on Form 10-QSB filed with the Securities and Exchange Commission on July 16, 2007 and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.