Monkey Joe's Promotes Safety Both Online and in Store With New Child-Friendly Web Site

Both Parents and Kids Go Bananas for Fun Offerings From Monkey Joe's Kid's Birthday Club


ATLANTA, GA--(Marketwire - August 2, 2007) -


NEWS FACTS

--  Monkey Joe's is proud to announce the Monkey Joe's Kid's Birthday Club
    Web site is compliant with the Children's Online Privacy Protection Act
    (COPPA) where kids can sign up with their email address and create a
    password for access to the site.
      -  The Web site being COPPA compliant means that the Web site offers
         full disclosure to the parent of the registered child. At the
         Monkey Joe's Kid's Birthday Club Web site, the child registers
         along with their parent's email address and the parent is informed
         that the child has joined the site.
--  The Monkey Joe's Kid's Birthday Club Web site offers fun facts about
    famous people who share a child's birthday and interesting events that
    happened on that day, online games, printable coloring pages and best
    of all, on their birthday, the child will receive a "birthday present"
    from Monkey Joe.
      -  It will arrive as an email offer for "Free Admission valid during
         the child's birth month" that can be redeemed at any Monkey
         Joe's location.
--  Safety comes first at Monkey Joe's, both online and in-store for
    all guests.
      -  Monkey Joe's has integrated the Code Adam program into its safety
         training for all employees for all locations. Code Adam is a
         six-point procedure for employees to quickly and effectively
         respond to a missing or lost child on-premises.  This simple,
         turnkey program has been proven successful throughout 55,000
         retail outlets nationwide.
      -  Monkey Joe's represents a new era in children's play with a clean,
         safe, well-lit environment.
--  For more information, please visit Monkey Joe's Kid's Birthday Club
    Web site at http://monkeyjoes.kidsbirthdayclub.com/ or you can access
    the Birthday Club by visiting www.monkeyjoes.com and clicking
    "Birthday Club."

QUOTES, ATTRIBUTABLE TO SHONNA DOMITROVICH, DIRECTOR OF MARKETING FOR MONKEY JOE'S

--  "We are excited that the Monkey Joe's concept and now the new Kid's
    Birthday Club Web site are catching on so quickly with both kids and their
    parents."
--  "We want parents to see Monkey Joe's as a regular destination for safe
    family-friendly play and we are proud that our Web site is an extension of
    safe online play for children while at home."
    

Please contact Allison Palestrini to arrange an interview and/or for additional quotes.

ABOUT MONKEY JOE'S

Monkey Joe's is a fun and exciting inflatables-filled indoor facility that provides families with engaging and interactive activity and entertainment -- all day, every day (no special occasion necessary!). Today Monkey Joe's operates 15 facilities totaling 180,000 square footage of pure-kid-fun in motion. For more information, visit www.monkeyjoes.com.

Contact Information: CONTACT INFORMATION: Allison Palestrini (agency) Trevelino/Keller Communications Group 404-214-0722 (ext 108)

Monkey Joe attends a birthday celebration in-store Monkey Joe's Birthday Club This Day in History page on Web site