Contact Information: Contact: Amanda Zuniga 919-433-0210
CEI Builds a Comprehensive Pharmaceutical Patient Communications Library
| Source: Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - August 7, 2007) - Cutting Edge Information
continues to build upon its benchmarking expertise in pharmaceutical
patient communications with the launch of a three-report library.
According to a new report by pharmaceutical business intelligence leader
Cutting Edge Information, the average development time of the 13 profiled
CRM programs is 16.2 months
(http://www.cuttingedgeinfo.com/pharmacrm/PH96_Download.asp#body).
The report "Pharmaceutical Customer Relationship Management" also indicates
that the level at which a program runs, brand-level or therapeutic-level,
also influences the development time of that particular program. Even
though the brand-level and therapeutic-level CRM programs' average
development times are close (16.4 months to 15.75 months), a greater
percentage of the brand-level programs' development time exceeds the
average.
According to Amanda Zuniga, senior research analyst and lead author of the
report, brand-level programs usually take longer to develop because these
programs tend to be more specific than those catering to a general disease
state.
"Customer Relationship Management programs must be individually tailored to
meet the programs' specific objectives," says Amanda Zuniga, senior
research analyst at pharmaceutical intelligence firm Cutting Edge
Information. "However, using real-world examples of CRM timelines and
strategies can help companies shape new CRM programs as well as improve
existing programs."
"Pharmaceutical Customer Relationship Management"
(http://www.PharmaIndustryCRM.com) explores how top companies build solid
business cases to attain sufficient resource backing for CRM programs as
well as win senior management buy-in. The report contains budget and
staffing metrics for 13 different customer relationship management
programs. Case studies, best practices and tactics for addressing key CRM
program challenges are utilized to give executives a guide to managing
their own programs with success.
Download a free summary of "Pharmaceutical Customer Relationship
Management: Developing and Improving CRM" or purchase the report at
http://www.PharmaIndustryCRM.com. For more information about this report
or to learn about other Cutting Edge Information research, contact Amanda
Zuniga at Amanda_Zuniga@cuttingedgeinfo.com or 919-433-0210.