Sage UK Implements Harte-Hanks Trillium Software(R) Data Quality Solution

Sage, a Leading Supplier of Business Management Software, Is Implementing the Trillium Software System(R) to Improve the Quality of Its Customer and Prospect Data

ALDERMASTON, UNITED KINGDOM--(Marketwire - August 9, 2007) - Harte-Hanks Trillium Software (NYSE: HHS), a leading enabler of Total Data Quality solutions, today announced Sage (UK) Limited as a new customer implementation of the Trillium Software System. Sage (UK) Limited provides software and services to more than 700,000 businesses in the United Kingdom and is a subsidiary of The Sage Group plc.

Sage has selected the full Trillium Software System suite of products to support an enterprise-wide drive in the United Kingdom for customer and prospect data quality improvement. Earlier this year, Sage implemented Trillium Software's TS Discovery solution for data profiling and analysis. In May 2007, it employed TS Quality within its central customer database for data cleansing, enrichment and ongoing quality management. TS Insight, for data quality monitoring, will be implemented later in the year.

"Businesses change name, address and contact details frequently, and when you have hundreds of thousands of customers, it's a constant challenge to keep their data up to date," said John O'Connor, customer data manager, Sage (UK) Limited. "The Trillium Software System will help us ensure accurate information to improve the productivity of sales and marketing operations and customer service. It will also support our regulatory compliance with the [UK] Data Protection Act and future data quality programmes across the business.

"We are very impressed with the power of TS Quality to improve the quality of our data, straight out of the box and with no customisation," O'Connor continued. "Already, 25% of our records have been improved in their accuracy and 92% of all records now match to the UK Royal Mail Postcode Address File (PAF). We are now beginning to add our own business and data rules to combine with those supplied with TS Quality and expect even greater improvements, targeting a 100% PAF match.

"Having first seen Trillium Software ranked as a leader in industry analyst, Gartner Inc.'s 'Magic Quadrant for Data Quality Tools' report, we later selected the Trillium Software System following extensive product evaluations," O'Connor said. "We are delighted with initial results."

"Data are a phenomenally important business asset," said Ed Wrazen, vice president for international marketing, at Harte-Hanks Trillium Software. "But only data that are consistent, trustworthy and a basis for action are actually of any value at all. CRM implementations such as Sage (UK) Limited hinge on data quality, and the company recognises its need to ensure clean data in all parts of the enterprise."

About Sage

Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading supplier of business management software and services to 5.2 million customers worldwide. From small start-ups to larger organisations, we make it easier for companies to manage their business processes. Formed in 1981, the Group was floated on the London stock exchange in 1989 and now employs over 13,000 people worldwide. Further press information is available at or at

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimisation" -- organised around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilisation) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Visit the Harte-Hanks Web site at or call (800) 456-9748 in the USA and in the United Kingdom call +44 (0) 1344 325500.

Harte-Hanks Trillium Software enables organisations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA, +44 (0) 118 940 7666 in the UK, +49 7031 714 756 in Germany, or visit Trillium Software online at

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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